eric childress our movie guy is here and what do you think? will this film rule the box office? > > oh it most certainly will. it's going to rule this week and it's going to rule next weekend-- basically nothing opens-- projections are in the mid-90s this weekend. it's definitely going to get that sort of avengers bump that we saw with iron man 3 got earlier this year which is the no. 1 movie of the year. this will easily be in the top 10. > > is it worth the 9 $10? > > absolutely not. absolutely not-- the marvel films-- i've counted 30 marvel films have come on over the years and this is definitely in the bottom third of that. > > what's wrong with it? > > it has no real momentum to it-- the first hour i was completely bored with the story-- it doesn't really have much of a story. it doesn't really advance the characters at all which you think you'd might get after the avengers-- you know even to take on a pure adventure story-level-- it doesn't do much there. it doesn't spring to life until his brother loki-- played by tom hiddleston-- takes over for a little bit during the mi