exporters are now shipping goods to the israeli port of haifa to get their products more correspondence and sisters who both come in its main pool it is becoming a hub for coolness witty and well the agm girl delivers its prey to the port of haifa seems there's more and syria it makes the journey from a scandal in turkey once a week this time it's carrying fifty trucks loaded with goods for arab countries before the war they could take the overland route to syria. now israel is at the center of this new trade routes. it's the definitive collection project. therefore it's good it's a very important opened the scoring or imported to clear the two assisted jordanians as well as the turks so i think it's a a win win situation for everyone. as soon as the line on israeli territory. it rocks the security controls before the fruit that's because raw materials and other goods can continue their journeys. on paper they are all destined for jordan but everyone here knows that much of the freak will wind up in arab countries that have no diplomatic relations with israel the port of haifa once buil

, in the northern city of haifa.nd they don't have any territorial claim. they're not saying give thus city and we'll make peace. nay just said we want to kill you. we don't want your state to be there. and then i realized that i'm not going to go back into high-tech, which actually is my passion-- i always had a vision of building an israeli nokia, which is no longer a good idea. and then i joined then-opposition leader benjamin netanyahu as his chief of staff for a couple years, went back to high-tech, and then ultimately, formed this party and ran in the elections and we did fairly well. >> rose: but not as well as expected. some people thought you'd do better. >> i'm very pleased. actually, i sort of took over an existing party -- >> you you were the talk of the campaign and then lapid did much better than people expected him to do. he became the story. >> that's correct. and the party the that i led exs already 100 years, predates israel. it was the religious people, you know, those with the yarmulke, and i came

and not to be haifa luting about it, but if you read the novel and the novel is great and 300 years later, people are still reading it, it has staying power and the character have staying power. they read something beyond the little story they were written in. they become permanent. i think mad men in the television space, it has impact. as no the technology question which is interesting to me working in the business, i think we benefitted and the show benefitted at least two a degree through the emergence of cable on demand. and the people to have the ability to go to the server and say i'm going to watch that later. and internet services on demand, you can catch up and be current so you don't have to be limited to a linear schedule of sunday night at 9:00 or 10:00 p.m. you can find it, give it the attention. from the commercial point of view, get hooked and watch "live" with us. >> what role does twitter play and facebook and dvds? all of this technology when you started in the university of wisconsin didn't exist. >> i think they all helped. the most profound one is the most profound o