they're giving up a market share that they could be selling to . >> reardon went back to the drawingoard. there was eugene, a deacon at a local church known for its work with the poor. champion i don' champion said it was one of his parishioners who came up with the idea of the green machine. all they needed to do was come up with $150,000 and find a vehicle. >> they gave us a bus. we stripped it down, washed it, primed it and painted it. it's not like any other bus that you've ever seen. >> the first day that you launched this, what was the reaction? what was going through your brain? >> just as excited as people who were getting on the bus. they were amazed that it had gone from just an old bus sitting idle to now a vibrant part of our community. >> nearly 2,000 people boarded the bus during it's first few weeks in service. the green machine starts the day at a produce warehouse on the outskirts of memphis. it's stocked with fruit, plums, grapes, watermelons. and lots ever greens. they always go fast. david carter is another person who made the green machine possible. his family bu

so kevin reardon's plan is to set up a co-op marketplace that is run by the community and owned by theommunity. he hopes that will sustain it since no one else is coming to the town. >> if there is demand, if people show there is interest in it why don't groceries come in, why aren't they there? >> how is it that a whole community doesn't have access to fresh vegetables. some of these grocery grocery stores are dominated by suburban management who may be nervous or don't know how to interpret entering a market like this. he talks about getting a commercial loan. it's difficult going into a community that appears to be on the economic decline or population declining to secure finances. and then he also talked about how regional chains have disappeared in exchange for bricks box stores. having these large service areas. despite the research he supplied he they're not willing to make the commitment to these smaller things. so they're doing it themselves to make it sustainable. >> thanks so much for being here. this coming wednesday we'll have a very special edition of america tonight. we'