i know from what i know of your programming that, like with susan komen, you were reaching out to all kinds of audiences, as the united states thinks about engaging broadly, and we know that women play roles in families, determining who takes place in boycotts, how should we think about engaging women as the distinct, women in foreign policy? >> you have to engage women on both levels as professionals, foreign policies -- they fit those opinion leader positions because while there might be fewer, they are out there who have an impact. watch lebanese tv is to see all those announcers and reporters who are women and realize that nbc has broadcast broadly in the mideast and they are certainly -- you're going to engage -- >> because so many of the presenters are so attractive. >> whatever it takes. they are presenting news and points of view, and you want to work with them on those very serious hard-core political issues. but i think dan in looking at how you engage a larger grouping, you have to find what is important to them, and make sure the things we are talking about are important t

another project that i greatly admired and that was, it was her breast cancer project tying up the susan g. komen foundation in texas. breast cancer was a terrible problem and saudi arabia is not equipped to handle it. so tying the awareness with susan g. komen was a wonderful project out there that women can together but fully supported by men. they all have wives, daughters and that sort of thing. and that i thought was just a brilliant program to sort of show how you can tackle this problem in which mice a civil societies, and a very fine way using us as the example because we do that. we tidied the awareness together with a trading. stuff like that i think has a lot of impact. especially the saudis to talk to any attention from the king tells you that we were onto something. >> can you say a little more about gender? i think there's this presumption that foreign policy is a man's game. but i know from what i know of your programming that, like with susan g. komen, you're reaching out all kinds of audiences. as the united states thinks about engaging broadly and we know that women play roles i