i'm austrian school guy, austrian economics, we ultimately like gold. 5,000 years it is growing 2% a year and government mandarins can't create new gold. it is mathally limited rather than physically limited. limited to 21 million units. as the u.s. continues to debase our currency, this will be a more and more viable alternative. melissa: there was a lot in there i have to ask you about. let me start with the practicality of your website accepting bitcoin. how are you going to do it? will you trade it out because it is so volatile, the practicality of it? do you accept payment in bitcoin and convert it right away to dollars or how will you manage it? >> great question. there are two approaches. if by the time we're accepting this which we expect in a few months there may be a derivatives market which hedges one's risk from bitcoin back to dollars just like one can do with any other currency, euro or yen to dollars. if that is not available by the time we go live wit, we'll rolling out bitcoin every night, converting into dollars. so there is no fluctua