this isn't partisan says brian butterworth, a republican. >> also a conservative appeal because of some concerns with the money system as it is right now in the united states. >> anything made locally? >> local new england local but not in berkshire county. >> reporter: most of the toys he showed me for my grand kids were made in china. but he sees himself as doing his part to save main street for tourists and locals alike. is berk shares the answer to the threat for retail from the internet and chain stores? >> i would say it is part of the answer. the answer is also to create awareness among people that if they shop online 100% of what they spend goes into the same cyber space that they are sending their order. if they shop at a big box store 65% of what they spend leaves the community. >> reporter: in the end do consumers really care? legend has it the very first burke share transaction took place across this counter. >> i went through kind of a shallow time. >> reporter: and alice is working hard to add even more businesses, designing a scheme to issue more berk shares as so-called