let's look at some images, here is ethyl waters black aad you can see that image there, hopefully. the next image is paramount phonograph images, let's see that, there you go. and then finally they celebrate 60 years-of-the emancipation proclamation. >> uh-huh. now that may seem like a really, what a wonderful thing they were doing to highlight the emancipation proclamation but i got to think that they're doing anything they can possibly do to sell records too, to rural families. black families and sell record players to them. and you know, but here's the beautiful part about all this. is that these are the first times that people are allowed to speak their own voice, minorities and women are telling their own stories. i think there's a comparison that could be made about early hollywood, black actors were sort of given a character, a stereotypical character and told okay, be this character and say these lines. that's in film. with none of their own voice. but in this scenario, we're going to drop the needle and record. do your thing. >> rose: right. >> what is your thing. and so m