nielsen soundscan projects 5.47 million vinyl records will be sold in 2013, up 338 percent in the last seven years. steve sheldon is the president of rainbo records, a vinyl manufacturer that presses nearly 25,000 records a day. his company has been in the business since 1939, and says the demand for vinyl records is unlike anything they've seen in years. this year has been the busiest for uswere doing double what we were doing two years ago. capacity is at 100 percent. and it's about the 13-25 year old range that is making these hot off the press vinyls (throw record) fly off store shelves. it's a tangible item and they were brought up on virtual everything. i think they are enjoying handling the records, handling the jacket; the artwork on the album cover was always an attraction. here it is really awesome to see a 15 year old say "oh i just got a turntable for my first time, what do i buy?" and they are extremely excited about it. adrienne pearson works at amoeba records on sunset blvd in hollywood, california and says that record labels have worked in an extra incentive to buy viny