>> well, if i am richard serra it is contrary to the fact conditionaling i am richard serra.rose: you are, aren't you. >> sure. >> but you not only compete against yourself but everybody who came before you and everybody who came after you. and you are born at a certain moment in to a history, a continuum. and where you enter that history and continuum has a lot to do with what you do, about who came before you and also who comes after you. and everyone is born into a different continuum and everyone enters into the kind of overturn of art history at a different age. so you know, i came out of the mid 20s century and we're into the 21st century. at the turn of the century you had picasso. it moves on. >> rose: you came out. you began life as a painter, did you? or -- >> i began life as an english major making drawings and got into yale making drawings and painted and when i started sprmenting with live and stuffed animals and that took me in a different direction. >> rose: what direction did that take you into. >> formulating processes with rubber and rubber lead me to lead a

anybody with a little bit of knowledge would say, richard serra, unmistakably richard serra. it is just whether they have ever seen it before. >> yes, i have done a lot of linear pieces. this is probably the largest. >> you can't walk inside of that without feeling a range of emotions. >> yes, i would think. >> believe me, it is true. great to have you here. always great to have you. the new sculpture on 21st street between 10th and 11th and 24th street, the new gallery. it will be there in till january 25, 2014. a good reason to go down to 24th and 21st. richard serra, in anybody's list of the great artist of our time. thank you for joining us. see you next time. ♪ >> live from pier 3 in san francisco, welcome to the late edition of "bloomberg west," where we cover the global technology and media companies that are reshaping our world. i'm jon erlichman in for emily chang. our focus is on innovation, technology, and the future of business. let's get straight to "the rundown." the news goes from bad to worse for target as the retail giant says encrypted pin numbers were also

anybody with a little bit of knowledge would say, richard serra, unmistakably richard serra. it is just whether they have ever seen it before. >> yes, i have done a lot of linear pieces. this is probably the largest. >> you can't walk inside of that without feeling a range of emotions. >> yes, i would think. >> believe me, it is true. great to have you here. always great to have you. the new sculpture on 21st street between 10th and 11th and 24th street, the new gallery. it will be there in till january 25, 2014. a good reason to go down to 24th and 21st. richard serra, in anybody's list of the great artist of our time. thank you for joining us. see you next time. ♪ >> the following film is paid for by the templeton foundation and presented to you without commercial interruption. the opinions and views expressed do not reflect those of bloomberg lp, its affiliates or its employees. >> this is the story of john templeton, a boy from tennessee