in america. >> roger farah came over and restructured the unsexy parts of the business -- supply chainone thing he also did, too, was that he bought back those licenses. he brought those brands back in- house and made sure all those brands were underneath the ralph lauren umbrella. >> they were going through a tremendous growth period. and i had suggested we put together something that codified the polo brand message. and we called it "ralph lauren: philosophy." >> it is a brand video that lauren commissioned. >> the way i do collections, what inspires me, is a story or a theme that gets to me. i know how to build this. i do not build a collection from a sleeve or from a specific fabric. i build it out of a dream. >> control to him is very important. and this was a way to present a unified message where he did not have to be there, but it was like he was there. >> lauren continued to expand. with an eye on international sales, he opened the flagship stores in milan, tokyo and even moscow. >> america is represented in france by mcdonald's and ralph lauren. which one makes our culture lo