bloomberg sits down with the former russian prisoner in one of his first interview since president rudensed him. >> italy takes on google. buying internet ads from locally registered companies. >> travel chaos in the u.k. this christmas eve. extreme weather causes several deaths and severe delays. good morning, everybody. ,"u are watching "the pulse live from bloomberg's european headquarters in london. >> we begin with the

bloomberg sits down with the former russian prisoner in one of his first interview since president ruden released him. >> italy takes on google. buying internet ads from locally registered companies. >> travel chaos in the u.k. this christmas eve. extreme weather causes several deaths and severe delays. good morning, everybody. ,"u are watching "the pulse live from bloomberg's european headquarters in london. >> we begin with the google tax that has just been passed in italy. the law requires them to purchase internet ads from locally registered firms. >> caroline hyde us with the details. what is the objective here? >> it is all about clamping down on the shift of taxable profits. ofis all aimed at the likes google, amazon, yahoo!. we know that they shift large amounts of profit around the world to so-called havens. the likes of ireland, luxembourg, bermuda. italy is trying to crack down on this and they passed a measure saying that if you are going to buy internet ads from a company in italy, you have to buy it from a locally-registered company. it cannot be something that happens to b