sarah eisen has more on the potential winners and losers. >> reporter: they are heavy weights, some of america's biggest and most recognizable companies doing big business overseas get hit by a strger u.s. dollar, and now that the fed made it's move. >> the committee decided starting next month to modestly reduce the pace, at which it is increasing the size of the balance sheet. >> reporter: the federal reserve is scaling back the stimulus and that helped lead to a stronger dollar. the value may rise eight to 10% next year. it's a double whammy for the bottom line of companies like caterpillar. take coca-cola which sexuactual gets the majority of the sales. those cokes sold in other countries are more expensive for consumers and the foreign profit is worth less money when coke brings it back home. it may hurt profit. mcdonalds is already feeling the impact. the company says profit in japan will drop by almost 60% in the year thanks to the dollar surge in the japanese yen. other big names with big overseas exposure, proctor and gamble andtive knee. it's not harmful to everyone. >> the i

i'm sarah eisen. the taper effect is on. one impact, wall street is getting bullish on the u.s.ollar. bank of america, merrill lynch says the euro falls 8.5% to 1.25, and morgan stanley says it's going even lower. it's a double whammy for the bottom line of some giants of corporate america. the one with with big overseas business. they'll see their products become less competitive, and their profits will be worth less when they bring them back home. look at mcdonald's. the company saying profit in japan today will drop by almost 60% for the year, thanks largely to that weaker japanese yen, already at a five-year low against the dollar. coca-cola, which gets more than half of its business outside of the states has already warned about it. and there's other big companies with big business abroad, p&g, yum brands, and tiffany, to name a few. scott, those easy-money bernanke policies were a gift for so long, it could be a whole different ball game. >> yeah, we will see. sarah, thank you so much. jamie dinan is here with us, as we said. let's talk about the biggest position as we sor

sarah eisen is taking a look for us. sarah, what can you tell us for us? >> reporter: in sacaucus, new jersey, the stores have been open nonstop. it sounds like a gimmick, but it's actually a new, serious strategy they're putting in to address serious challenges that they're facing, a triple whamny this season. number one, the consumer. you've been talking about and reporting the latest traffic, showing it's over 20% last week versus the week before. slow numbers like that. but also adding to their problems, you have six days less in terms of the holiday spending season this year, versus what's typical. six days less between thanksgiving and christmas. so that's a challenge. on top of all of that, you have the surge in online spending, buy whenever, whatever mentality, that's causing the retailers to stay open 24/7. i talked to a number of analy s analysts, and they aren't too optimistic that it will move the needle in terms of sales. they say it's not going to cause consumers to open up their pocketbooks more, just going to shift the sales toward differen

i'm carl quintanilla, simon hobbs, sarah eisen, cramer and faber are off today. you might think the news was light. nod today. futures are higher on a flurry of corporate news, including that long awaited apple china mobile deal. ten-year, steady around 2.9. personal spending was the best since june. europe is almost uniformly green coming off of their best week in eight months. market stocks set to open at more record highs this morning as we move closer to the end of the year. >>> the deal is finally done. apple signing a landmark agreement with china mobile, the world's largest phone carrier. analysts estimate this could help apple sell as many as 20 million additional iphones in china next year >>> target sales suffering this weekend despite trying to make amends after credit and debit card information was stolen from as many as 40 million people. target's apology missed the market. we are joined by dan greenhaus. stocks are taking aim at history. futures on the ridese. the dow and s&p on the way to rise. the s&p and nasdaq each turning in their best weekly p

i'm carl quintanilla, simon hobbs, sarah eisen, cramer and faber are off today.oday. futures are higher on a flurry of corporate news, including that long awaited apple china mobile deal. ten-year, steady around 2.9. personal spending was the best since june. europe is almost uniformly green coming off of their best week i

. >> all right, sarah eisen, thank you so much. a confusing signal. the quick shipping, but not so much. >>> let's bring in ethan harris, head of global economics with merrill lynch and michael richards with riverfront investment group. welcome. >> good morning. >> ethan, first to you. do they taper today? do they not? does it matter? >> i don't think they'll taper today. i think there's some chance that they taper. if they do taper, they're also going to send a very dovish message here. the last thing the fed wants to do is to disrupt better financial markets. so, yeah, probably don't taper today. >> at the same time, michael jones, you could argue the market's kind of tapering anyway, the same way we saw that happen this summer. they're clearly, for all of the talk we might hear out of the fed the way the data changes, the 10-year is at 2.8,.9%. >> yeah, and we think as they taper, the 10-year will pop up closer to the trading range it saw from 2008 to 2011, before they started buying the 10-year, the trading range was 2.5% to 4%. we will probably s