i've seen what happens when you proclaim sell, sell, sell and get it wrong. a huge reckless hedge fund was collapsing, threatening to bring down several other institutions. i wrote a column for the online publication called thestreet.com titled "get out now." i was advising people to sell to an intraday downturn. the fed didn't understand the gravity of the moment and was ignoring potential crisis that could spin out of control. what happened? within one hour of that piece's posting, the fed held an emergency meeting to cut rates and the market rallied right back in my face. it was a terrible moment for my old hedge fund, magnified by the article. that is a moment i wrote about in "confessions of a street addict." it was the perils of panicking. in 1998 i was dead wrong. read it. people still pen about that chapter on twitter and the lessons learned from it. if you took the other side you made fortunes. i'm pointing it out not to say i'm an idiot, but to say it happens. i radically reversed my stance the same day, but it was too late. i had to pay up huge for

i failed to do that and learned early on, sell, sell, sell. >> larry? >> well, jeffrey's exactly right. the worst thing you can do is say look at me, look at me, look at me. it's much better to say look at him, look at him, look at him. the way you get people to say look at him, look at him is to be amazing at what you do. in today's times, you can't just be good. you have to be amazing. great products and amazing service and there's nothing wrong with asking people to talk about you. great experiences and doesn't occur necessarily to me to write it on facebook. if a company comes to me and asks me, i'll say, sure. >> other people's money, the best advertising you can get. >> we have been marketing to small groups of users, getting one on one feedback. when is the right time and what are the strategies for broadening the marketing to larger groups. we're talking a little bit about the same thing here, larry, right? if you market to small groups of people, you do a good jorks hb, hopefully they'll get the word out for you. >> make sure you're able to han

sell it. >> not after revocation. no. but what will happen is that this is going to be a voluntary for sale after revocation. and that forced sale will allow him to recoup the majority of that money. >> minus. >> can he sell it prior? >> he has already been revoked. >> okay, i got it. >> all right. >> is there any alternative that we could sell it if, i mean is the mta willing it remove the revoke allowing him to sell it or not at all? >> not at all. >> okay. so your position is firm. that it is either revoke or we give it to him. >> that is correct. >> okay. >> the other medallions that were turned in, were they allowed to sell? >> no. they were turned in, let me back up. i do believe that we allowed one to sell but there were two who were not allowed to sell at all. they had to simply turn it in. >> okay. and why did you allow that medallion hold er to sell? >> i don't remember, i remember the corporate permit and they are not allowed to sell period and the other one, was simply because the conduct that we found was

buy, sell or hold. we sell. >> carter, way to rain on the consumer parade here. the trade for consumer discretionary stocks? >> the interesting thing here is xly options are very cheap, cheaper than in two years. so we don't have to be too cute here. carter is bearish, options are cheap. we want to buy a put. in xly earlier today against stock at 66.25, we could buy the february 66 strike put for 1.20, that's our max risk. it means our down side break even is 64.80 we see xly below that level at february expiration, this is a very inexpensive way to make an intelligent bearish bet, while defining risk. >> so, brian, how about this? is buying clean insurance for the down side the way to go? >> yeah. i think if you're tactical, it definitely is. you look at the level of volatility in the market, option prices are cheap, that's what scott talked about, that's why he's buying a put. in terms of the consumer discretionary, the reason for the bull market is historically low interest rates. i believe actually until the ten year interest rates get above 3.5, closer to 4,

once the window passes, you must sell, sell, sell. if you rack up nice gains, there's no point in sticking around. ring the register. but if it turns out to be wrong -- >> the house of pain. >> you still need to -- >> sell, sell, sell. >> when you buy a bottle of milk, you don't drink it after the expiration date. you throw it away. and you never, ever should own anything without a reason. people fool themselves into doing the right thing. more often than not, they get crushed. without a catalyst, you don't have a trade. if you find yourself in that position, you had better sell and cut your lows. an investment, on the other hand, is based on a long-term thesis. the idea that a stock has the ability to make serious money for you. you're expecting many good things will happen in the company's not too distant future. we don't like that nonsense. investments can go wrong, too, which is why i'm always telling you to do the homework. it could be great if you can spend an hour. i know you can't any more. you have to be sure the story is int

because talking about selling is somehow verboten. how do you know when to sell a hot stock?you get apple before the party ends? this is a question that needs to be answered because there's a lot of money to be made owning hot stocks with plenty of momentum. there are always naysayers. and eventually they're almost always proven right. sooner or later virtually all steaming hot stocks that get very overvalued do implode. this process happened big in recent years with stocks as diverse and chipotle and intuitive surgical. yeah, just you had to get out. and it can happen sooner rather than later. and all the negative talking heads who kept you out of the stocks with the recklessness disguised as prudence and now it's too late. people shy away from these stocks because they don't know where they're going to top out. and that's totally understandable. and i'd be afraid to buy them, too, if i didn't have a discipline that let me know, that tells me when you should get out. lucky for you, i've got it, and you're about to learn it. first, when i'm talking about hot stocks, i really

>> sell, sell, sell! dump these stocks even though they've done an enormous amount of homework on them, based on the presumption that no matter what you know, these iconic money managers have to know more, right? the most closely followed trail is the one by the greatest investor of our time, warren buffett. this is a mug's game. you should never dump a stock you have conviction in simply because you found out some famous money manager is selling. >> sell, sell, sell! >> how do i know this? first of all, selling is not like buying. we have no idea why some hedge fund might be selling something. maybe the portfolio manager who specifically followed that stock has left the firm. maybe the stock is in a sector of the economy that's fallen out of favor with the money manager in question, at least short term. maybe some hotshot investor thought he had insight or bought the stock for a trade and turned around and sold it when the insight proved wrong. maybe the money manager is trying to free up cash for an eve

-- >> sell, sell, sell! >> -- that shook people out of their complacency. i'm talking about the rigor to recognize what the market actually wants, though, not necessarily what you want. the dichotomy that says you would rather have a portfolio that is hated by the intelligentsia and making money than be bound by concerns that may not be as relevant as they should be. let's start with amazon, which hit at an all-time high today, $399 before being repelled along with many other stocks by waves of afternoon selling. this weekend on the most watched news program in america i caught a terrific advertisement for amazon. it was incredible. a film about an amazon octocopter, an aerial drone that delivers five-pound packages right to your door. the delivery system for the future that was right out of "the jetsons." there was only one issue, though, it wasn't an advertisement. it was a news story about how dedicated amazon is to getting you the products you want. wouldn't you know it, the piece prompts me to go to ama

selling their herd means fewer mouths to feed.etter chance of making it through the dry weather. >> all the cows we want to gather today should be in this pasture. we just want to get down to the very best cows we're going to keep. >> it's a calculated risk. and in an attempt to cut their losses now instead of risking their entire herd come winter. >> let's go right down through here. if you can lean forward in your saddle and stand up a little tiny bit. >> then i won't bang my ass so much. >> yeah, yeah. there should be just grass everywhere here. >> oh, man. >> there's not much left for them to eat. >> right. hear that? >> yep. let's move that direction. >> is that what they're doing, talking to each other? >> yep. if you want to get behind her. >> sure. come on. >> okay. >> hey! >> there's two more. >> come on. >> good! >> ha! six more. >> come on, girl. hey! >> your stirrups are too short. >> my stirrups are a little too short. >> i keep adding links to it. >> if the drought continues into next year, we'll keep selling cattle.

i wouldn't sell that upside call. i think you have a cheap option in the call and i think 10% off its highs, the recent highs, i would get long and look for ways to maybe finance by selling shorter data ones. >> that's a good point. we look for opportunities to spread. you do that all the time and that's something you can consider here. >> let's bottom line this. stocks versus options. buying 100 shares of the oil services etf will set you back almost $5,000. mike's call spread can double mi his money and cost $125. send us a tweet we'll answer it in our 101 web extra. scott is looking at small caps. great trader blogs and educational materials. check it out. here's what's coming up next. >> under fire. no, not that guy. we're talking about tesla shares which continue to get torched by reports of random fires. quick to sell off be a buying opportunity and it's the world's greatest non-profit. amazon. despite not making a dime, the company is worth over $180 billion. >> that's incredible. >> it is. why that may not be

we tell you whether to buy, buy, buy, or sell, sell, sell. you hear this sound and the lightning round is over. are you ready, ski-daddy? we want to start with dan in ohio. dan! >> caller: hey, jim. i am looking at an energy stock at an 8-year low. >> edid an analysis of petrobras. it come back down. it is still so cheap, i can't walk away. every brazilian stock is awful. let's go to daive if california. dave. >> hey, jim, boo-yah. >> hi, chief. >> caller: hey, jim, i'd like to ask you about dentin. >> one of my bankable 21 veos, ventas. december 31st called get rich carefully. so i'm a buyer of ventas. carol in new york. carol! >> caller: boo-yah, cramer. >> yo-yo. >> caller: happy holidays. i got to find out about rite aid. >> i went over that quarter. yes, it's absolutely true. it was not as good as walgreens or cvs. did it deserve a fall like this? it reminded me of wendy's. i want to circle back and buy it right here. pick another. gail in north carolina. gail! >> hi,jim yaim cramer. i'm curious why you think anc didn't do so well when i

elon musk is getting ready to sell tesla cars in china. it tesla has unveiled its chinese website and is inviting customers to put down deposits. cost $100,000 in the united states but it will cost $200,000 in china. the price of privacy is on our radar today. your face print could be a huge tool for marketing. there are companies drafting facial recognition code. the congress department will meet with companies in february. it's an interesting potential but also so many scenarios we have not thought about. >> apple has a patent for face recognition on phones. that got their thumbprint on the model 5s and they have the idea of scanning faces for security. tore are interesting ways employ this. >> it also is a privacy concern. >> it raises concerns. is looking at this. privacy is a big issue. >> it is, you mentioned the retailers will set at the table to come up with these voluntary standards but privacy groups will do this as well. the commerce department will bring together the retailers but alsoaclu and they will meet in february and the

i do believe that we allowed one to sell but there were two who were not allowed to sell at all. they had to simply turn it in. >> okay. and why did you allow that medallion hold er to sell? >> i don't remember, i remember the corporate permit and they are not allowed to sell period and the other one, was simply because the conduct that we found was agregious enough that we were able to take them to a hearing and penalize them a fine amount and in lou, of that, they decided rather than losing the medallion and paying an at dishal $96,000 in fines they would rather turn it in. >> but was that medallion revoked at the time that you allowed him to sell. >> no, it was not, it was simply a discussion beforehand. >> we had initiated proceedings. but we had not gone to hearing. >> okay, thank you mr. murray. >> i have nothing. >>

i don't know that that's helping sell the services she's now selling.s honest and personal, i don't know that it was going to help her mission of being a top notch salon. >> there's so much talk about being authentic and being yourself, you could see a fuzzy line between what should i be revealing. >> the broader question is you're a small business or a large one, you have hundreds or thousands of more fans or followers. you have to find the right balance. sometimes people can be too personal talking about being a fortune teller. sometimes it's like you're reading press releases. buy this, buy this. find that balance between the two and i think a good way is to really focus on what is your audience talking about. there are other ways too engage and build a conversation with them. >> chris, jay, appreciate you guys giving advice. >>> thank you. >> thanks for joining me today. i hope you learned a thing or two. click on open forum.com/your business for more information. you'll find all of today's segments plus web exclusive con tentd with more information

what i care about is that it sells, and that isn't selling. want to remind you that i'm in charge and that, during this process, your feedback isn't any more important than anybody else's. we're a team, and we're gonna function together, but we are gonna make a change. coming up... it's kind of a violation of our agreement. >> you told me to work with the designer. >> but you didn't! you ended up-- >> yeah, we did. >> well, i just got off the phone with them, and they have no idea why the final product looks that way. and later... if you're not willing to fire jen from this sales position, i'm not willing to put my money in. it's just that simple. [ male announcer ] for every late night, every weekend worked, every idea sold... ♪ ...you deserve a cadillac, the fastest growing full-line luxury brand in the united states. including the all new 2014 cadillac cts, motor trend's 2014 car of the year. get the best offers of the season on our award winning products. like a 2014 ats and srx. hurry in, offers end january 2nd. has some very special powe

, sell, sell. >> i learned this lesson the hard way.st decided to buy juniper networks in 2011. juniper was trading low 40s when it had its first short fall and blamed nameless japanese customers for lack of orders. i listened. i thought the explanation was plausible. japan's companies were using juniper products and the company and the country both got hit by the tsunami and the subsequent fukushima disaster dried up the orders. the stock dropped in the 30s. this time we heard orders of europe and united states. i stuck with juniper because the company had a lot of cash. it was clear europe had problems and u.s. government had been a big customer. it wasn't until the stock dropped to the 20s. now you are in half that i realized juniper blamed the customer. turned out major competitor cisco was taking market share the whole time. that was then and this is now. the juniper customers were sitting on their hands. they were buying elsewhere. which i didn't realize until we dug deeply. the information was there to be had but only from a comp

, sell! >> before your losses get bigger. very contrary view but it's what my bulletin showed me. how about the second false floor? this one's a really easy mistake to make, and i've made it myself a number of times but none of us should make it again when you hear how embarrassing it is. no stock -- write this down. no stock is ever too cheap to sell. when i look back at my charitable trust, much to my chagrin, i was struck by how many times i used the phrase "too cheap to sell" as a justification to keep owning bad stocks that were shedding points left and right. sometimes i would reach out and buy a falling knife for the same bogus reason. take a pen and paper and write this down. there is no such thing as too cheap to sell. it doesn't exist. and more important, doesn't make any sense whatsoever. so if you hear yourself refusing to sell a stock because it's too cheap, i want you to take that as your own personal red flag and ask yourself if there might be something bigger going on that's c

and that i couldn't sell because the city ordinance that you can sell but you -- you can't sell but you can ask for money. >> you can -- you are not allowed to sell without a permit or whatever you pleaded but you were allowed to beg for money. did you do that? did you beg for money stead, madison? >> no. i went out and i was -- i was selling. i was going to sell something and if that's what it takes, i'm going sell no matter what. >> now since then, it has been a couple of weeks since we first spoke. you were on the big show. you were on megan kelly's show, you were on "fox and friends." what happen since then? you sold a lot of mistletoe, haven't you? >> we sold 11,000 boxes of mistletoe. we had to ship them all out. it was crazy. >> okay. now -- are you not only a maker instead of a taker, you are a job creator. what happened with all of this -- you had -- people help you boxing mistletoe p.m. right? >> yes. we had 40 people working for us. they would box the mistletoe, bag it and ship it, put the label on it. >> you paid these people, hired them at minimum wage, didn't you? >> yes.

he is selling some stock. would sell stock at some point in time. >> really no surprise. >> we don't have any problem with that. i think there are 2 billion shares and he is selling one percent of the company, but he is taking some off the table and paying taxes. he should not get stock options. that is absurd. he should do like the mayor, working for a dollar a day. >> i am looking at nike, also our cover story. holiday themed sneakers of the last 10 days of december. earnings coming out after the bell. analysts looking for earnings percent, sales growth eight percent. it gets 67% of its revenue from these crazy cool sneakers. i have not bought a new pair of sneakers and four years. i use a different brand for my running. but that's ok. what's competing for the same feet, is the pile growing or is it a competitive environment out? >> we want to thank our guest hosts for the the hour -- mario gabelli from gamco investors peter orszag am a former omb director and also a "bloomberg view" contributed. "bloomberg

hit me. >> caller: dgo -- >> no, no, no, no -- >> sell, sell, sell -- >> you want a gold stock, you've gold. i prefer the gld, understand that gold is not going up right now but we can stay long it as a hedge. it's a currency. jay in new york, jay? >> caller: manhattan boo-yah. >> nice. brooklyn boo-yah back at you. what's up? >> caller: guidance. i need guidance on a stock you seem to like, sirius xm satellite. >> analysts were lukewarm on the last quarter. i think you should buy it. i like sirius. and i particularly like -- i like that guys running that company -- i think they're very good. you want to be long sirius satellite. and that, ladies and gentlemen, is the conclusion of the "lightning round." >> the "lightning round" is sponsored by td mure trade. ameritrade. in real time. ♪ the shell brought him great fame. ♪ but then, one day, he noticed that everybody could have a magic seashell. [ indistinct talking ] [ male announcer ] right there in their trading platform. ♪ [ indistinct talking continues ] [ male announcer ] so the magic shell went back to being a...shell. get live s

the xrt, sell that one.e not making money. >> the closes next. ♪ toif you expect anything happen, we are getting you caught up on christmas eve. the only stocks you need to know about. time warner cable gains 1% on news regulators are poised to remain hands off on mergers. lawyers say the regulatory and antitrust barriers would present a acquisition of time warner cable by any of their three largest competitors. good news -- at number nine, d.r. horton getting nearly 1% of the housing market data. newome's, purchases of homes exceeding projections in november. holding near a five-year high. the housing recovery is gaining momentum as mortgage rates climb. >> number eight is blue mobile, shares falling 3%. analysts lowering its rating on the mobile video game maker. the stock could pause in the near term due to concerns about performance of the company's upcoming game and the timing of future games. >> number seven, carlyle up nearly 2% after agreements to sell a stake in a hospital chain. medical part of one

i'm interested in selling a call spread on 3-d.ting naked short one of these is obviously taking your life in your hands, selling naked calls, same thing. i'll sell a call spread specifically i'm looking at the february 90, 95 call spread. sell the february 90s for $7.40, and cover my upside risk buying 95s at 5.40. the difference is the credit i receive, $2, that's the most i can make. i'm capping that risk at the total value of the spread $5. 40% of the distance between the strikes is what we look to collect when we try to sell upside call spreads. i think that's probably the play in 3-d. >> got you. mike, that's the play there. selling call spreads overall. so that's the way you do it. that's probably one of the most ridiculous trades in terms of the overall picture for these companies, you talk about the trades involved here, shorting them is one way to of course play those particular stocks. so that's it. let's go here to the best performers of 2013, to the worst performers of 2013. and one of those trades is gold. traders are

particularly, we sell bank buying sprint. a history in japan of winning a from large incumbents. they do aggressive pricing. t-mobile kind of beat them to the punch. plan, 2.5k at their gigabits per month. you bring your own phone to the plan and you pay $60 per month. at&t just went from 95 to 80. the elephant blanks. i am not sure if linked hard enough. that they dol here not want to be subsidizing new phones? >> there is something inappropriate one. subsidizing the phones has been very hard on carrier margins. they would like to see the subsidies go away. we have seen the advent of these new plants where you can finance your phone over a two-year. -- period. you can say i won a month-to- month contract. there are a lot of different options. the characters are getting away from that subsidy model very slowlyo my but surely. >> are they doing it to attract a demographic? it seems like a spring move. >> it is kind of a sprint move. they have been aggressive in price. the type of company that does customer that they are attrac

>> no been like them when they're cold and sliding. >> sell, sell, sell, sell, sell!m when the oil futures go up and up and no one likes it when the futures are in a downward trend like today and no one's paying attention at all to the pathetic price of natural gas except for the $4 after being in the $3 region for ages. maybe it's not that pathetic after all. now is the time to start buying, that's right, now. first i would like to return to the best of the best because i'm the best of breed guy and in this case we have two that are ripe for the pickings, noble energy and eog resources and that's the sale outside of denver and huge kicker in the mediterranean. i don't know if you're following what's going on in russia and the uk right now, but president putin is making a power grab that could position him in the threat for western europe. i'm not making this stuff up, although he's trying to prevent. anyway, when you hear you need to think about energy, because the west gets the gas from the east and that makes russia an economic opponent that could choke western eur

they are trying to sell stocks. they are pushing and selling, but they are selling real stocks.t real stocks. there was a stock called child roback's. it was posted be a great new --pany that would help obese supposed to be a great new company that would help obese children get fit. there was a warehouse in new jersey with an exercise bike. it did not mean anything. and then just up let it go drop down to zero. >> did you have any interaction with jordan? >> no. his partner, we deposed him twice. then we had all the other brokers. we never saw jordan. i'm not sure where jordan was. maybe he was already in jail. >> what was danny's story? >> they were in it together. i think jordan was more flamboyant. danny, when he walked in for the deposition, he was very tough. he would not really talk to us. we were trying to get things out of him. unfortunately for him, he was in jail and was a different guy. he went from a guy who was flying high to a guy who was as low as you can be. that has got to do a lot to you. when it first shattered, how did the liquidation work? what was recovered

dan is selling a put spread. we used this strategy before. it's good to crack open the playbook and see how it works. it's a bullish strategy, sell one point then buy a lower strike put at expiration to protect yourself. you want the stock to trade above the short put strike on expiration, you keep the profits you took in. should the stock fall you'll see losses but those losses are capped at the strike of the put you bought. so dan, walk us through this. >> january 3rd expiration, we'll have 2.5 days of trading days not going to exist. they will be holidays here. that's good if you're short options, what i want to do lean on this 550 level that scott said, that the stock pinned to on this expiration. so i'm looking at january 3rd expiration when the stock was 550 today i sold the january 3rd, 550, 540 put spread for $4. my max risk is the $6, the difference between the credit i received, so between 546 and 540, i can lose up to $6, my max loss is $6 below 540, i can make up to four between 546 and 550. if the stock stays here or higher over

>> sell, sell, sell!> now before you start thinking i'm loco for recommending this big earth moving company which keeps missing numbers and has month after month of down retail sales including numbers just released for november last night, let me explain, one of the main reasons my charitable trust owns caterpillar is the stock is despised. the catcall, it's incredible. >> sell, sell, sell, sell, sell! >> the company has made a lot of missteps in recent years to the point that it is absolutely loathed on wall street. of the 28 analysts who covered it, ten rate it a buy, 17 sell, and the 17 fence sitters are far from positive about the company. >> the house of pain! >> the ceo's track record when it comes to the timing and global demand has now been shoddy over several quarters. he was in the running for herb greenberg's worst ceo of the year. i remember when herb was on street signs today and then there were two acquisitions that caterpillar made and they were horrendous. a sky high takeover of bucyrus, r

can sell to.bels if you will. go check it out on-line. in ens sense the only drug, the leukemia drug this company makes. how it fell off a cliff when taken off the market and now trying to gain some of the ground back again as we see the fda saying you can sell it, just with more restrictions. >> we've mentioned this stock a couple sometimes on "street signs." over the past year down by 65%. >> that's a cliff. >> that is a cliff. today's under the radar pick is live person. an on-line sort of marketing analytics company. >> they specialize in consumer engagement. this company is one of those that helps other companies interact better with the actual end consumer, consult the type operation. getting an upgrade at benchmark. like the sales execution here. another stock that had a cliff of a fall trying to ratchet back up again. live person one of the stocks to watch on that analyst upgrade. >> okay. no deal at least not yet. retailer joseph a. bank rejecting men's warehouses $1.5 billion takeover bi

treasury selling its remaining stake in general motors. phil has the very latest. >> this ends more than three years of the federal government having a stake in general motors. remember they had more than 500 million shares following the ipo of general motors back in november of 2010. we have not been able to determine the exact price if you will. we do average out how much they sold all of their gm shares for. they sold near the end, near the high because shares of general motors as everybody anticipated the end of the treasury stake. ta took shares to an all time high of more than $41 a share here today. and do some math here today when you take a look at what this means for general motors and uncle sam, etc. uncle sam held the shares for 1, 118 dips and they put in $51 billion. they lost 12 billion dollars. that means that uncle sam bought roughly $10.7 million a day. supporters will say that was money well spent when you look at the jobs that we will see and the fact that the economy doesn't suffer any greater than it did. and a practi

what i care about is that it sells, and that isn't selling. want to remind you that i'm in charge and that, during this process, your feedback isn't any more important than anybody else's. we're a team, and we're gonna function together, but we are gonna make a change. coming up... it's kind of a violation of our agreement. >> you told me to work with the designer. >> but you didn't! you ended up-- >> yeah, we did. >> well, i just got off the phone with them, and they have no idea why the final product looks that way. and later... if you're not willing to fire jen from this sales position, i'm not willing to put my money in. it's just that simple. >> i've come to new york, and i've set up a meeting with jen and the managers of the strand hotel. landing a major hotel chain could really make a difference in this business. it could be as much as three times more than a typical retail account. >> hi. how are you? i'm jen. >> nice to meet you. john. pleasure. >> so thank you for meeting with us. we really appreciate it. >> you're very welcome. we'r

i have been selling for 90 9.5. i will sell all the way up to $100.50.tinues overseas. in libya interior and sudan. it does not necessarily affect wti, but it can impact the price. what do you see in 2014? >> a lot of the suppliers that were out of the market or could not get the supply, they are coming back in 2014. i think that libya gets up to full production. iran looks like it may get production if they keep going along. i think that we have iraq back to full production. we have a lot of big suppliers coming into the market that were not there in 2013. >> fair enough. i just want to turn to natural gas. do we see five dollars and what happens then? >> i do not think we see five dollars, but we will rally. i think we will get a cold enough part of the winter in the next three weeks to get natural rally once again. $4.77 ore get to $4.87. >> more constructive on natural gas short-term. take advantage of the recent increase. take you so much and we appreciate your insight. we are on the markets again in 30 minutes. market makers is up next. ♪ >> live f

sells. says welcome back to the second part of today's program beyond that i was all lit up the coast were equal. what we'll continue our conversation without tomorrow will fall was currently director of the calm waters creek leisure center and also chaired professor of the department of earth sciences at the national central university here in town wall. tomorrow i think you mentioned two key points in the first part of the program today. first international cooperation yell earthquake is something that strikes no boundary. ok to happen. intel one today the field to pandora china one of your other parts of asia. so it should be the regional and national. as for interest on how we cooperate called to share resources and database to try to prevent the strike up the next natural disaster and the second yield key point that you raise a solid education exactly ok especially useful for other people like us you know you know when a nolan little bit about what to do when you know what earthquake st

you look to sell the option for a higher price.u're going to be much better off if you have a little bit of time component left by buying the option that will behave like the stock and sell the option when it is possible for you. i'll usually like to risk about half of what i pay, so really you're not risking $650 per share, you're risking dreaded $25 to be in a position for recovery. 324 is the upside target. >> and looks like you start making money at 3450, but the options are pricing it at eight percent chance of this trade making any money at all. >> this is and in the money option, so it is going to have an 80% chance of being in the money at expiration, but that 3450 is the breakeven. we need this option to move upward, and will gain value as it does. of prime value50 to lose over the next five months, that is the way i am looking to play it. >> any other retail names your looking at -- you are looking at? >> believe it or not, i like target and they had bullish divergence, so the fear was not there. has notat target, it reac

at 60 is that where we sell it? >> you know, we'll see.s that's still relatively early stage i think street estimates are still too low on this name and also, similar to the way we think about twitter too. we still have early stage assets. great mobile boosts behind them and social network something proving out with advertisers. i don't think you're looking to pull the trigger right at 60. >> mark, it's dan. you and i talk these names back in the turn of the century when the bubble burst, okay, back then it was all about advertising to banner ads. to me, why did facebook sell off when they reported their q3 and sold off because the company said they were going to limit the amount of advertising. they understand the fact why the previous bubble burst is that users got annoyed by all those ads. do you think that they're ever going to be able to find a happy medium between what users are willing to accept on the advertising front and what something that justifies their valuation. >> yeah, dan, you know you're right to point out the risk and,

wells. >> what do you say to your neighbours for selling water? legal. >> it's legal. >> beverley and alan say without water they might be forced to sell up. >> it's heart-breaking. you do the best you knew how, and it wasn't enough. >> this man came here for the work. 10 times a day he fills huhs truck with 5,000 gallon of fresh water and hauls it to the fracking wells. >> we do the best we can. with the water being low. there's a billing lake, they run out of water. we chase up and down. >> here on the western edge of baan heart. we came to talk to people selling fresh water. fresh water for fracking. but the subject of selling water for fracking is so sensitive that no one will speak to us. >> there's another catch. water used in fracking is so contaminated with chemicals and other minerals that it can never be used for any purpose, without an expensive clean-up. gas companies built is contaminated water storage facility in town. >> beverley took us to see it. >> what will happen when the trucks come in? >> we'll have lights and a small city. i

and mark selling 1.6s million. in a statement, facebook says -- the secondary offering that nearly $4 billion and facebook shares are trading down on this news. cory johnson is in new york with more in today's drill down. should investors be worried? >> i don't know if the stock eating down one percent is a reaction but the float out will go up. always focus on businesses and non-stocks but the stock has been very interesting because ofre has been a reflection what is going on with the business. as the company started to go public, they did not have mobile, the stock really sold off after the ipo. it is interesting they have chosen this time to do the secondary offering and allow mark zuckerberg and mark andreessen to get out of a large position. >> who else is selling out? >> the company will sell some shares and raise money for general corporate purposes but mark zuckerberg is selling a lot of shares as well as mark andreessen. when we look at the why of the selling, it's interesting. what mark zuckerberg is doin

this is excess buy or sell orders. example, somebody aggregate orders might have 100,000 more to buy at pfizer than to sell. they are required, once you get close to the close, to publish indications of these excess buy and sell orders at 345 and 355. and that purpose is to attract people on the other side. if you've got too many buy orders, you want to attract people who might want to sell. you've got too many sell orders, you might want to attract people who buy. this is a little bit of a game. people watch these orders and say aha! on aggregate, there's more to sell stock than to buy going into the close and often that will be an indication that the market will droop a little going into the close. this doesn't always work. and for many, many day, mandy, they're pretty much paired off on the aggregate. occasionally there are days when it was noticeable like yesterday. i'll keep an eye on them right now. we should be getting them in shortly and let you know if there's something unusual happening. >> please do and get

out. >> sell, sell, sell. >> nasty. it was devastating. my truth, my trust, it has given up on a tack goliath. let me scrutinize costco. get in a wee bit of decline. this morning's release were all very negative. we add the online laugh as the stories continue to get costco wrong. nothing wrong with that. it's working as the numbers are still better than everyone else in this space. that doesn't matter. we saw cost go go down. i said when the stock got to 113 we should pull the trigger. she said, dream on. the stock will barely be down by the time they explain it and the media wises up to it. smart cookie. barely came in. wait a minute. home depot this morning based on the boston analyst meeting that is going to lead to biggest mate booths. so do you think the futures can knock it down so we can get back in? hardly, she said. it's not going to be strong enough to climb to sink that one. was she ever right? wow. i mean, as home depot simply scored more touchdowns than that lon analyst meeting and pay tan morning has this

mercedes stop selling one of its models.ers have very curious -- they're clever things you can do. it doesn't always mean you should. there.grobart out anned to find admission. ♪ >> welcome back to "countdown." i am anna edwards. >> i am mark barton. the ford mustang is gearing up in the narrow streets of europe for the first time. iconic american car will go on sale in the region. we are joined by the ford president. he joins us from barcelona with that latest car that will be unveiled this afternoon. thank you for joining us. pleasure. good morning to you. >> why has it taken 50 years for to sell the ford mustang in europe? that is a great opening question. business people are so interested in the mustang. they imported themselves. darwin million facebook followers in europe on the mustang -- there are one million facebook followers in europe on the mustang. we wanted to bring not just a version of a mustang figure, but a right-hand drive as well. was satisfied many customers in the u.k. mustangmakes this new so special? t

by 1997, ralph lauren was the top-selling designer in the world.pent almost $5 billion a year on his products. goldman sachs saw greater potential and pressed lauren to go public. he was not so sure. >> he always had concerns that once it was a public company, he would have less freedom of action, that it was no longer his own brand, because he had shareholders and the board to deal with. ♪ >> despite his initial reservations, ralph lauren decided to take his company public in june, 1997. liz dunn, a retail analyst at macquarie capital, has been tracking lauren's company for years. >> part of the challenge with going public is that investors want to see growth quarter to quarter, year to year, in a very consistent, linear fashion. and so i think in the early days of the company's history as a public company, they struggled with that. >> when he first went public, we would cover his annual meetings. and he would stand in front of his shareholders going, "wall street does not understand me. our shares are just sitting there. they do not really move.

optionsxpress by charles schwab. >>> is it a mere selling squall -- >> sell, sell, sell! ?t's what people are buzzing about the kimberly-clark, and the general mills and cloroxes. with dividends yielding 3% and price to earnings multiples that are roughly seven times that. they're buzzing because these stocks are slowly, but surely headed lower. just one of these as opposed to -- but one of these none the these. the so-called safety plays have been going up for bad times, because unlike cyclical company, they keep chugging and then they continue to go higher when the economy improves because the fed still kept interest rates down so low that their juicy 3% yields looked bound ifl and they couldn't get much yield from bonds and were crying about it. plus, consumer staple name, they don't sit still. they boost dividends. they buy back into other stocks. "hal lieu why." they try to innovate and take aisle space. they're aggressive and they restruck are like mad. the health care segment of kimberly-clark. right now people who own these stocks are in a world of pain. >> the hous