eyes, it is unpress debited. the blitz on timber, and facebook, has been truly amazing. i feel like it is something where if you look at the original movie and see how it has been cut down into its parts it is kind of piecemeals anyway. it was social media before social media. >> in effect the movie is probably more popular now than it was. >> oh yeah. >> it was okay, a mild success, paramount did not want to do a sequel, said no three separate times. but now is there any doubt given all this buzz it has gotten that it will be a major success. >> i don't think there's any doubt about the opening weekend. studios can tell for a film is tracking well, if it doesn't look like it is going to do well, they go to february. that's why you see all your favorite directors worse movies in the middle of january or march. after that it is anyone's guess, if the movie is not good, people won't go. but i don't think there's much doubt that it is going to do pretty well. >> it could make it a pretty successful movie. >> it could. there's also a different side to the economics because i