the ceo of blackboard. ♪ quacks what will the classroom of the future look like? big data to smartphones, the educational experience is already being transformed. at some point, there might not be a classroom. software andakes put some online. give us your vision of the future. vision ofu have a certain aspects but what do you think is going to change? >> thank you for having me. obviously we have a vested interest. we serve the education market. globally, we work with 80% of the 4400 institutions of higher ed in the u.s.. decisions in a great to see not just the trends of the current but the trends of the future and what is really happening. there are five or six really big things i think will really expanded 2014. online coursesen all the way through to the use of mobile to the big eta proliferation going on in education as well as competency- ased learning, which is skill-based learning as opposed to course and curriculum-based learning. it is an interesting time in education. >> what do they need to be doing to increase the completion rate? it is still very lo

. >> you know, that actually is beck's old blackboard. >> is that his old blackboard? recycling it in the book, i notice you are demanding, dobbs, you are demanding that immigrants to the u.s.a. and they are? >> you and i are buddies. you know i demand very little. if anything, i meet people halfway and suggest. what i suggest, when it comes to immigration, legal and illegal, that would he be honest about who is pushing what. the immigrants themselves want to speak english. 96% in the most recent polling. >> yeah. >> want to speak english. >> so what's the problem? >> the well, the problem is that isn't what their advocacy groups so-called want and they are the ones with power and influence in washington. and, therefore, it's a great controversy. >> if you are an immigrant and you come to this country and you want to watch tv, you have got to speak english. that's a big motivator. they want to watch tv. you go to rosetta stone and speak english. why are these immigrants -- pinheads. >> they want power. >> i'm not disagreeing that the advocacy group la raza and those. t

some examples here, traditional advertising on the blackboard, pin board, ad walls, author tours, publicity on television, many, many things, but always there will be a limit to what you can do. you will have a limited amount of options available to you because it is for everyone and you have to decide what is the best way to communicate to your audience? so is my reader, my 25-year-old college student, going to be reading this blog so, therefore, i can be -- there's chance of communicating with them? marketing also runs the gambit of getting posters into windows, creating fun giveways, thing you can think of that will bring your book to someone's attention. think back to the little pencil that dick simon attached to the acrossword puzzle. how many can you sale? this is the crucial question that everybody should ask because all your financial decisions are going to be based on this premise. do i want to sell ten books to my ten friends or die -- do i want to sell a book to a million people and at what point will you consider to your book to have been a success? very important to have points

one day i had a lot of time on my hands and i was going to places you don't normally go on your blackboard and i discovered one of her songs on there. she's got "empire state of mind." a lot of users out there were in an android estate of mine. the consumer has been lost to an extent by blackberry. they're going after governments again -- >> he focuses on security, as well. likes massive, naturally. they have very good security. they're focusing on governments and corporations. one of the things that will be an issue is that a lot of corporations have migrated away from the blackberry because their employees did not wanted. -- want it. a lot of companies have a bring your own device policy. that is going to be the big issue going for. maybe they can return. it is interesting when innovation tries to use an old idea to reinvent itself. even if they're able to pull it off it is interesting to see if the companies will have that. announced they were going to partner with foxconn. it removes the inventory problem which of course laster cost them billions. theirple are still using blackberry fo

videos look like the later ones where it is often times me with kind of pastel colored on a digital blackboardd i think why people like it is it is very -- they feel close -- it feels authentic, it doesn't feel scripted textbook explanation, you can hear the person and often times me think through it, but at the same time, it is focused on the intuition, and on a lot of subjects people have trouble with with. >> so that does go to the program we saw in chicago, where it is very much a one on one with relationship to try to help these kids move forward, in a sense you rah building a one on one relationship, although it is with with millions of people. >> yeah, a certain ironny. we are 24 web with thing, you are right. a lot of people say the videos feel like we are sitting next to each other, all the software is really to try to personallize the learning so it can meet them where they are, so even if you are in 9th grade, but you are having trouble with decimals the software will meet you there. move you ahead, suggest the right videos so we are trying to mimic that personal connection, and the

she couldn't see the blackboard.the doctor and they want to fix the problem. is this something that's not properly diagnosed, overdiagnosed or a quick fix? >> those are great questions. i believe that this disorder is now being properly diagnosed. there have been increased rates in the prevalence of adhd and those probably reflect the fact that there is less stigma about psychiatric disorders in general and adhd in particular and there is more education about adhd and people are now more comfortable reaching out to their primary care physicians for evaluations and treatment. >> i think there is the idea based on that increase -- and it is fair to say the stigma is sort of being put aside so that there is not hesitation tho maybe bring forth these issues it a doctor. what's the goal of a good doctor in your position? to get to the diagnosis of adhd or look and say this could be a sleep scored? this might be a reading issue, not necessarily full blown adhd. >> right. and a good doctor, whether you're a psychiatrist or