>> yeah. >> the kogi taco, double caramelized korean barbecued short ribs on fresh corn tortilla with cabbage slaw in a soy vinaigrette. oh, yeah. >> the rep for kogi is we go everywhere, we go to every single corner of the county and the city. we're not just going to the hip areas. >> what about fantastically good? what about bel air? can you pull up on a corner in a residential area in bel air? what happens there? do you get rousted? >> no, no, they come out in a versace robe. >> that i've got to see. >> yeah, beverly hills. beverly hills at lunch is crazy. it's crazy. >> why should you be excited about food trucks? because they allow creative chefs like roy without a lot of money to start creating and selling their stuff, introducing themselves to the world without having to gather up a million dollars or credulous partners and they're affordable. they're democratic. and they're faster, better and infinitely preferable to fast food like the king and the clown and the colonel. ♪ >>> stereotyping coming. >>> stereotyping coming. look, how do i put this? good korean kids grow up to be