around, i'm not, i'm not mahatma gandhi either. so, i am a capitalist. but that said, what really drives me in trying to push sales is to try and get my books and my arguments into as many hands as i possibly can, because my books are intended to try and affect people's thinking, to give them ideas, maybe things they haven't thought about. and as i say, i can't imagine other authors aren't thinking the same way, but that's certainly where i'm coming from. i have one of the greatest editors in publishing. and his name is mitchell iverson. and he really is terrific. and he's got an eye for this. so he might say, you know, you may not want to use that sentence or you might want to reorganize this chapter or that chapter. but he's also gracious about how he does it, knowing full well that i'm a little stubborn, like i think most authors are, but i certainly am. he might say you may not want to include that, no, i am. okay. so i like to bounce things off him. but in the end, i make those decisions, and has there ever been head butting? no. have i ever turned