best known for the idea of the medium is the message he communicated that lead is sometimes called mcluhan's label bemidji knew what to wear dark room, pitch black you don't know what is in the rwanda sure behavior? it would be guarded, the beefier, the way you walked round, communicated would be a certain way. if the light suddenly came on to concede your behavior would completely change. if it was like this there are no threats. happy faces or friends of mine and not enemies. we would complete the change attitude would change by posture would change. what changed about the room? the contents? no. the medium by which we experienced in the room that changed. that is one of the reasons why he says the median is the odd message but media compels a certain behavior with everyone that to be indicative of who we are or not. sometimes when the talk to young people use the example above board of the rings the contrast of the book can the movie. he has of lot of teams in the movie he is called son, stridor which tells you about his physical abilities. he does not stroll he is a stridor. also ranger,