. >> i have been a collector for a number of years and one day i got a call from pininfarina. >> thisas an outside work shop. the head designer said he wanted to prove he could still make a pretty ferrari. that designer turned to jim, offering to make him the ultimate car. >> he needed to find someone who wasn't afraid of annoying ferrari. it was a pretty radical idea, and they did get extremely annoyed at it. but the thing was i didn't care. what can ferrari do to me? >> jim spent a year conceptualizing this car. starting with the classic enzo ferrari and bringing it up to date. >> the idea was this to be a modern interpretation of the great ferrari sports racing cars from the 1960's, but to make if a very functional car. >> he wanted to call it the p 4/5 ferrari. >> oddly enough, ferrari and many italians come to respect people who stand up to them. >> ferrari declined our request for comment, but the company's actions speak for themselves. ferrari sent its chairman to personally vet the car and decided jim could call it a ferrari. >> but why? how does it affect him? >> this project