to cross not the influence of social media i'm joined by my guests rachel clarke in london she is a social media and digital consultant also in london we have david cushman he works at the social partners and is author of the ten principles of open business and in new york we cross in brunton he is a media culture in communications professor at the new york university all right cross talk rules in effect that means you can jump in anytime you want and i very much encourage it david if i go to you first in london what is the relationship between conventional media and social media because i have the impression that social media is now leading conventional media well you only have to look at the newspapers certainly here in london you'll see that it is very often the case that people are the news media is following the agenda set by trends that are emerging from. platforms like twitter. now whether that's the most relevant news to the individual's thoughts for me the bigger question of what's happening with me because news has traditionally been a kind of lower storm skews very low a lowest

to cross-talk the influence of social media i'm joined by my guests rachel clarke in london she is a social media and digital consultant also in london we have david cushman he works at the social partners and is author of the ten principles of open business and in new york we cross in brunton he is a media culture in communications professor at the new york university all right cross talk rules in effect that means you can jump in anytime you want and i very much encourage it david if i go to you first in london what is the relationship between conventional media and social media because i have the impression that social media is now leading conventional media well you only have to look at the newspapers certainly here in london and you'll see very very often the case that people are the news media is following the agenda set by trends that are emerging from. platforms like twitter. now whether that's the most relevant news to the individuals that's from me the bigger question of what's happening with me because news has traditionally been a kind of lower storm but skews very low in

clark of business news, like regis, he never ages. then, there's the chairwoman. the chairwoman was rockin' the rachel haircut back then. > you are also dick clark. >> the whole thing. >> the negotiator. now, this is pre-"iron man." >> i'm meaner looking now. >> you are. if that can be possible. >> you don't look intelligent back then, for what it's worth. >> and pete. pit boss. still manscaped as ever. but your pony was a little shorter. >> i'm not happy about the top. either shot doesn't look very good. >> handsome specimen of a man. and i, of course. i didn't join "fast money" until 2009. here's a shot from back then. >> oh. >> check out the -- >> i do not remember that look. >> nancy drew visits the set of "fast money." >> we've all changed. what a great seven years. >> been a great seven. >>> our final deadly trades and lucky trades are next. we know we're not the center of your life, but we'll do our best to help you connect to what is. >>> that's a live look from times square at the nasdaq markets. final lucky and deadly trades. ambassador? >> lucky side dollar. it's taken ten years for the dollar to bottom. the d