nbc has a unique opportunity to report on russia's inhumane asults on the rights of lgbt people to thet few weeks they promise not to shy away from covering the issue, and we will hold them to their word. the yes hequestion here is the balance. covering also the sport and the social lment social elements in russia. how do they find the balance? >> nbc pays so many hundreds of millions of dollars for the rights to these games. they are trying to broadcast sporting events, first and foremost, but they know that they have to show the context these games are in. and i think that statement is a great example of media advocacy, we can all hold media outlets accountable for what they show and what they don't show, and i think we're seeing that very well so far at these olympics. >> brian stelter, thank you so much. good to see you this morning and be sure to watch "reliable sources" 11:00 a.m. eastern right here with him. >>> oklahoma state's star point guard lost control and shoved a fan last night. in the closing seconds of a surprising loss to texas tech, marcus smart fell into the crowd.