burger. >> jeff miller and chris silver are bringing ground bison and filet mignon. they're partners at diamond mountain ranch, selling only grass-fed bull bison meat for around $25 a pound. this is the kobey contracting business actually built the ranch. that's what afforded it. now the ranch is actually carrying the contracting business. i think there's nothing but room for expansion. >> who's buying? high net worth individuals who go to farmer's markets in beverly hills and calabasas. bison meat is even being sold at costco. my favorite part of the story, what's an airline pilot doing raising and selling bison meat? he want toddy verse if i his income for retirement. listen. >> i just came home from a trip sitting on my couch watching cnbc. i look up and see jane wells in the middle of a snowstorm in wyoming surrounded by bison. >> i'm here on this 50,000-acre ranch. boom times for this 2500 head of bison. >> i seemed to remember the claim was 20% growth year over year. i went in and started researching it. i found that it was a true claim and it was actually probably a little bit closer to 25% rather than 20. >> see? the biggest lesson he's learned, it's a lot of work. but he expects