you get people in caseic tan -- kazakhstan and taiwan watching bbc. written bay scot 100 years ago. played by an an englishman today and created for tv by a scottsman. the world's service. transmitting to hundreds of millions. famously staid helped her through her long years of detention saying everywhere i've been, the bbc has been with me. and the bbc itself founded by a scotsman. my wife is an ambassador for the british fashion council. she sees and raves a about the international impact of our fashion. helped along by scottish designers. sometimes we can forget how big our reputation is. that the world over the letters u.k. stand for unique, brilliant, creative, excentric, genius. we come as a brand and powerful brand. separating scotland out of the brand would be like separating the water of the river and north sea. if we lost scotland, if the u.k. changed we wouldn't rip the rug from our own reputation. the fact is we matter more in the world if we stay together. these are all, i believe, compelling, practical reasons for the united kingdom stick together. the institutional qu