[announcer] hulk hogan hammering away... get him, hulk! come oulk! here comes the hulk! oh!question, though. what's going on with hulk hogan's hair? it's blond and yet it's silken like that of a chinese man. ah, yes. that is hulk hogan's signature look--

. >> : and hulk hogan's come back plan more news coming up.ngs go on at sleep train. through sunday, save up to $500 on beautyrest and posturepedic. get a sealy queen set for just $399. even get 3 years interest-free financing on tempur-pedic. plus, free delivery, set-up, and removal of your old set. keep more presidents in your wallet. sleep train's presidents' day sale ends sunday. superior service, best selection, lowest price, guaranteed. ♪ sleep train ♪ your ticket to a better night's sleep ♪ and the w w e hulk hogan being a comic spandex and wrestling ring. before you get too excited return comes from a six year hiatus from the wrestling world. >> : kickups are for all auction off the hat he wore at the grammys. ago towarproceeds frome sale of the hat will go toward his >> : what moscow the gets said the could about and why it pays off. airline >> : coming up a few are spent at jose national airport where people behaving badly appears to be the norm. an exhibition of people behaving badly. >> : unseasonably warm conditions continuing to

hulk hogan. the list goes on and on.s the '80s. >> the owl there was from clash of the titans, i think. i didn't get the owl reference, but he was in there as well. >> i love the shirako. i had one of those back in the day. it really was an '80s flashback. >> my kids have no idea what i'm talking about. you know what? google him, he's a really good-looking fellow. temperatures this morning are on the chilly side. we're at 51 in san francisco. i want to show you some live pictures across the bay area. beautiful sky over san francisco. but it's deceiving. it looks a lot warmer than it truly is. temperatures are still in the low 50s out there, and it's going to be cold all day long. look at this. this is san jose. people walking out and about. but they all have hear the jackets on. you'll notice that here at the park. and we're looking really good as we head throughout the day today. if you want to hit the park, no rain in the forecast for today or for tomorrow. but you'll notice on your seven-day right here at the bottom o

that's the age of hollywood hulk hogan. get into the finally two. that's right. the animated flick, the lego movie just released in theaters is already getting a se kwet. the sequel is society to open may 20th, 2015. rick is out with one of two drivers. >> reporter: yeah, one of the big stories in nascars over the last 13 years now has the number 3 car. and it's a car that dale earnhardt was driving when he crashed and died here in daytona. that number has never been driven in a sprint cup race until tomorrow. i have austin dillon here. you're the first guy who will be driving the number 3 car. it hasn't been without controversy. there's been people saying that number should have been retired and never brought back. tell me what it feels like for you to be driving this car and why you think it's okay. >> well, we've had a great start to the year with our starting on the poll here at daytona. it's taken a lot of work with a lot of good people around us to bring it back. my family and i went around and talked to everybody to

. >> jimmy: that's like the iron sheet calling out hulk hogan. it was great.e or anything. >> jimmy: you were fired up. have you spoken to crabtree since that? >> no. >> jimmy: no? >> no. >> jimmy: is there any chance you'll be calling him and giving him any tips on opposing players? >> no way. >> no. >> jimmy: if i paid for it, would you guys get a couples massage together? >> that's a great question. i would think about it. back is kind of tight. >> jimmy: congratulations. seems like you guys are having a lot of fun. looks like you didn't discuss the dres code, though, before -- >> ewith tried to coordinate.ll. >> jimmy: thank you for showing it to me. congratulations to you guys for bringing a championship to the city of seal. you needed one. richard sherman and malcolm smith, everybody. we'll be right back with music from crosses. ♪ [ cheers and applause ] >> jimmy: i'd like to thank gary oldman, richard sherman, malcolm smith, nathan fielder, and apologize to matt damon, we ran out of time. nightline is next, but first this is their self-titled album. mak

they want their store ♪ ♪ >> treasure trove of '80s icons, including hulk hogan and mary lou re tctton by vice chairman of reputation.com. welcome to you, my friend. nice to see you. >> good morning. >> what did you think of the ads this morning? >> you know, i liked them. to put it in perspective, it was 4 million for a 30-second ad and it's another 1 to 3 million -- so you're talking the price of a small movie. and what's really changed about super bowl advertising is there was a lot of prepromotion of the ads online. some of them got 25 plus million hits and then we see them with 100 million people and now we're talking about them today which is the water cooler and social media. so they were very uplifting. some very nice broad fans. >> the medium from people who have add, which is 30 seconds, the star player, radio shack, bob dylan, he's been in ads before talk to us about these stars. >> well, it was like a hollywood red carpet, wasn't it? you have james fraco and there was somebody you were bound to like. scarlett johansson. >> ellen makes sense because she loves to dance. where

. >> mary lou rheton, and i think it was hulk hogan. >> yeah, hulk hogan. >> of course, alf. >> alf.ed to falk about is -- >> the '80s called, they want their store back. >> yeah, the coca-cola commercial. there's a little controversy around that. and, in fact, i had a member of my family call from florida saying that they didn't care too much for the coke commercial. i thought it was moving. we ought to show that ad and talk about it. it was great radioshack ad, right? >> great radioshack ad, because any advertiser that can make fun of themselves, they walk right into the biggest perceived negative and turn it around. the coke spot was interesting. all that is is a demonstration of the demographic divide in this country. forget ad. it's not controversial. it is a demonstration where people around this set would look at that ad and go, wow, this is our america, and there's still a chunk of america that looks and goes, no, that's not our america. and, you know, it's really a fascinating 60-second demonstration that we are two nations right now. >> it is fascinating. and i was surprise

any time you get hulk hogan, i thought i saw kid in play back there. bowl. my favorite commercial. >> also you had another warm and fuzzy category. budweiser with the puppy love ad. it was interesting watching this year. i wasn't wowed by a lot of the ads, but i saw less suggestive and more nostalgia and sweeter ads. >> they created an ad that focussed on making money as opposed to a sexy one. danica patrick is wearing a muscle suit about the spray tan. another thing is the twitter and vine and realtime marketing took the cake here with those responding to the vip about tide gets it out. it turns out they were tweeting with mittens. >> all for free. they were talking on national tv. the final question wasn't much of a game. she knows. post red hot chili peppers and bruno mars, what if you were a company that had the ad in the fourth quarter. are they out of luck all that money? >> absolutely. what i have been told is it's tough. it's $4.5 million. >> for 30 seconds. >> if the game is not within two touchdowns, people turn it off. this one was far beyon

hulk hogan. tracy: i love that. >> a lot of people liked that alot. turns out it was effective ad.godaddy.com. got rid of fleshy, with ad with john turturo, a woman quitting her job in front of 100 million people. this is ffrst time she is telling her job and has her puppet say, ciao, wants her own business. that is effective without being sex it. >> i quit. >> that is a great thing. then you had, i had -- tracy: did that really happen? >> no, that's real. that is real. i don't know for a fact. i haven't had a chance to check on that. this ad was touching bob dylan, hard guy to get to endorse anything, what is more american, than america? which is dumbest thing of the evening. chrysler you're owned by fiat of italy. why are you advertising so plowed proud of making your cars in merger? then you've got the dan none spill they talked about. kind of sexy. getting a little too sexy. in comes other cast members fromful house. a show did not back in the '80s -- "full house." tracy: john stamos, sexy. >> entirely. one last thing, if you look at, who won in terms of online. tracy: '80s thi

. >> hulk hogan. hey, willie, the hulk made an appearance in that commercial. >> what a great ad.r location. there are palm trees there, even, right behind you, right? >> yeah. so i flew in yesterday, took the overnight flight direct from newark into sochi. the first thing you see, the credentials, walk out the front door and here you are at the winter olympic games looking at a pair of palm trees. i think i got a shot of that i posted to twitter yesterday. this is, at the end of the day, a coastal town. it's a beach town where people come in the summer. the black sea a couple of hundred yards the other side of me. and you see behind me, you have the mountains. it's a mix of sea and beautiful snow-capped mountains where the skiing will take place up there. i'm standing right now in olympic park. the first of its kind for a winter games where you have everything within walking distance. the hockey arena is here. there's curling, speed skating, the big stadium where the opening and closing ceremonies will take place are right there. and it's all, guys, about a driver away from each