people are bridging us leftand right.have to do is serve a subpoena on theps providers and they are getting the names and phone numbers and finding the culprits of that. neil: why can't they do what this guy did? he kind of said that if you want to download this and you're not paying for it, you are just robbing me blind. because he figured that it is just going to create more interest in a variety of the shows. and he thinks better for the longer term. what do you think of that kind of approach and they have the account information and what if it is starbucks and a wifi connection that is open. who is it that is doing a? and this is great publicity for this movie. and if you are the makers of the movie, you can seize on this and say, everye is downloading these things. >> i get the point. when we are talking about it, it makes sense when you're talkg about huge motion pictures. this is an independent element. a the piracy does affect the bottom line in these lawsuits are not collecting multimillions of dollars here. but