oh, oh, yeah, jeff steinborn. ho showed up at this meet and greet for governor rick snyder's major roadblock for re-election put on by former congressman mark shower. steinborn, what he did, he wore he wore a bright orange cnn cap, explaining that he was with the network. the problem is cnn says they never heard of the guy. well, you know what? we sure have. he worked on this little number. >> some call him a nerd. but michigan now calls him the comeback kid. michigan is coming back because our governor loves budgets, ignores politics, and brings us results. >> if i was responsible for that political commercial, i think i might try to hide my identity too. jeff steinborn can disguise himself. but if he believes he can disguise rick snyder as a better candidate, he can keep on pretending. le, professional. i'm actually a dj. [ dance music plays ] woman: [laughs] no way! that really is you? if they're not a cfp pro, you just don't know. cfp -- work with the highest standard. [ girl ] my mom, she makes underwater fans