located -- located. we spoke to michael lewis at length. once people read the book, it is not an indictment and all about vilifying high-frequency trading. it is about this complex, crazy system of enablers set up with all of these conflicted interests to cater to this one class of trader. >> michael lewis made the point in his interview on "60 minutes" --and i am sure goes at length about it on the book -- that the problem is the system. necessarilyisn't that there are people taking advantage of the system. the problem is that emma like -- there is no perfect system. so well-capitalized wealthy traders, and this case, high-frequency traders, will prey upon opportunities in capital markets. >> like they have been doing for hundreds of years. >> i agree. high-frequency trading is neither good, not bad. they are not doing gods work. they are not providing liquidity to everyone out of the goodness of their heart. in good times they will give you your pennies bred in bank of america for 100 shares. and at bad times, well, different things and unpredictable things happen in bad times. it is not about high-frequency trading, but it is about this system. the system is set up to insert the maximum number of intermediaries between natural buyers and natural sellers. >> when we say the stock market is rigged, the fingertips wanted at the invitation -- institutions, the market makers, the banks. when people say nobody has confidence in the banking system, less people have money in the equity markets. who should they trust, the regulators? when i look at morgan stanley's speedway system some of the y think it is questionable? i think it is in their roles and what banks have done all the time is figure out what the roles are and push the envelope. that is an arbitrage opportunity. >> i agree. and the system is set up -- the big banks and the dark pools have an incentive to get the maximum number of participants and volume in their pool for profit so they can advertise. high-frequency traders want to get in those pools and moved substantially off of these exchanges or in concert with the activity on the exchanges because everyone wants to talk to the order. everybody wants to touch the juice. they wanted to touch the juice when goldman bought -- and they wanted to in 1982 and they want to touch the juice now. but this system is set up to perfectly and efficiently in an automated way make sure that they touch every bit of juice here click here is the devil advocate question. -- >> is the devils advocate question. if the system is designed to facilitate the maximum number of intermediaries him a wise achieved purdue trade -- why is it cheaper to trade? it would be more expensive. >> from whose perspective? everybody talks about the retail investor, mom and pop buying 100 shares of bank of america four times a year through their ameritrade account. mom-and-pop traded for eight bucks a share in 1998 on ameritrade. it is not about that retail investor. it is about the vast majority of retail investors that are in pension funds, t. rowe price capital group how much janice, you name it, all of those big guys, when they have to buy a million shares and it goes into a broker or bank sponsored algorithm that splits up the order into thousands of people throughout the day, and that point, those child orders touch everybody. everybody wants to touch those child orders because they are predictable, they are slow, they signal. is trading cheaper? is looking at the spread a suitable concept to judge trading? i question that. theo you believe iex are crusaders of honesty of truth? they have virtue one of the biggest customers and that is the biggest hft guy out there? >> it shows it is not just about hft. ronan, we worked with donald at instanet and they were ryanair's -- tie in years -- p ioneers. whowonderful group of alum mated as ceos of exchanges. i am most proud of donald because i remember as a kid at instanet. ronan, when they were laying out their vision, planning to adopt a free market , once we got past f-bombs, we were floored. they are trustworthy and you come away liking them, coming away saying they have a profit motive but they will create a clean system that invites all topped the players in on a level playing field. we have been a supporter and we were among the first brokers to sign up. our clients enjoy -- we do not trade on our own behalf. meaty --ts enjoy large without the typical aversions -- >> why do you think goldman change their tune? for the first several months of iex, goldman wanted nothing to do with them. the timing seems a little questionable. a week for the claim comes out, a week before michael lewis possible that the paint oldman and the dark hole in a negative light, they get into bed with iex. doesn't that seem weird? " however, once you read boys," this is not something that happened two weeks ago. they got on board well over a year ago. it was a change. the two gentlemen really in charge of capital markets really get and are buying in that the market first and foremost has to take care of the owners of the market, the long-term investors above the renters. >> if there is a market-based solution, and it is iex, is there anything to complain about anymore? >> i am feeling pretty good. i will tell you why. when we first started our crusade -- all of these issues, the unwanted touching in alleyways -- >> nobody likes him at the touching. i promise you that. nothing to do with apple to market. >> i need to go. [laughter] have been talking about all these issues, i remember the first time we went down to the sec to talk about them and ice -- i came back so jazzed. mr. smith goes to washington, we are going to see change. and then washington happened. so we became quite jaded. been of all, things have coming in the free market very positive for long-term investors. all of those things, they are being addressed. iex market solution, we are feeling pretty good. >> you have to join us can. we will be talking about this almost all month. [laughter] thank you so much for joining us. a big weekend at michigan. for michigan and the book came out. huge. >> my son -- >> congratulations, billy. themis and cofounder at trading. >> we will have new york attorney general eric schneiderman. don't miss it. >> and tune into "market makers" on wednesday. michael lewis himself will be our guest host for the entire hour. ♪ >> more revelations of this weekend about the faulty general motors ignition switch that led to at least a dozen deaths over the past decade. newly released document said the company decided not to fix the problem all the way back in 2005. the reason? it was too expensive. our auto reporter matt miller is here. we also have sally greene there -- sally greenberg. matt.begin with you, more details on what is called damning documents. >> it looks absolutely awful and i am sure for mary barra it is a horrible as well but not nearly as bad as it is for the families of people who died. in the case where general motors solve the problem backing 2001 open anin 2001 and investigation in 2004 and decided a fix was too expensive. you have to ask yourself, if someone thought, wait, -- it is too expensive, we would rather let someone died? worthensive that it is the cost of lives? that is just par rubble. obviously, it is going to be really difficult. but there are so many moving parts. the old gm, pre-bankruptcy and bankruptcy wipes away all the possible claims of previous events. and frankly, i think general motors has a different culture. we will see now, but i think mary barra represent a different culture than the old gm as well. jump in theou to conversation here. we are talking about general motors. national highway transportation safety administration to be part of this investigation as well? >> that's right. it really is dÉjÀ vu all over again. we see this pattern repeated did we saw in 2000 when we had the ford explorers rolling over and congress was all over that and they gave the national highway traffic safety administration, the federal agency charged with protecting us as consumers -- they gave them a lot more power. a parable, fatal incident or series of incidents, companies are supposed to report in five days. if there are very grave injuries, then there are criminal penalties. we are not seeing any of that happening now. we have a twofold problem. we have companies not reporting because i do not think there is enough teeth in the law, and the -- we have federal agencies not reacting quickly to protect consumers. >> thank you for correcting me a to begin with. secondly, how much blame can we lay at the feet of regulators at at general begins motors? the general motors is not reporting to knit the -- nhtsa -- investigations in at least two situations related to this ignition problem. they looked into it twice and said forget about it, no big deal. it is not like they didn't know. they knew in 2007 and also in 2009. >> sally, maybe you can help answer the question that raisins, whether general motors was not forthcoming enough with the situation. enougha did not have information, is it the fault of regulators not identifying the severity and gravity of the problem, or did they not have enough information to begin with? ofnhtsa get a lot information from consumers. they are also supposed to get information from the manufacturer. so they had a lot of information. as matt pointed out, they decided to do nothing. they sat on their hands. the problem i experienced as a consumer advocate is it is very hard to get the agency to take the kind of action that needs to be taken to protect consumers. this is not the first time. we need a culture change there. general motors needs a culture change. we are very hopeful the comments mary barra has made indicate they are going to take -- lives lost, people losing loved ones in terrible accidents, very seriously, and make a change that cost them $10 -- >> do you agree with matt that mary can be part of the new culture change? she is old school gm. she has said a lot of very positive things that we hadn't heard before from heads of companies, heads of car companies. she said something went terribly wrong. we applaud that. she is saying we are going to get to the bottom of this. and she is talking about pulling together a $3 billion fund. bailed out, they got all their liabilities wiped away. that is unconscionable, since they knew there were many problems in preceding years. it is very important they put together a fund, given they got a bailout that gave them liability waivers. an outsideed up investigation, which hopefully has a little more weight than the kind chris christie open. she put a vice president in charge of safety. but i wonder, sally, what you think about what the government knew. and before him steve ran away in there as a representative of the majority ratner --r -- even were in there as a representative of the majority shareholder. it is not just chat on the factory floor. the guy who is running the majority shareholder stake must know about that, right? >> i think the important thing is we have to get this to raw agency, which is charged with a looking at all of these thelaints, to step up to plate and say we've got reports of 20 terrible injuries, five or six deaths. we have to listen to consumers. they have to stop ignoring information that is on the table, taking up a much more minor claims, and listening to consumers and consumer advocate. and by the way, plaintiff attorneys often know a lot of information. that information has to get out to the public. there is a possible fix. legislation offered that would make the agency put this information into the public andin, so that you or i news associations like bloomberg can get access to the information and we are not relying on bureaucracies that may be slow to act, that may have a revolving door problem, to take the kind of action consumers expect and deserve. >> salad, i am afraid we have to run. sally greenberg, executive director of the national consumers league, and their own matt miller. we will be right back right here on "market makers." ♪ >> coming up, new york attorney general eric schneiderman. you are just going to have to keep watching. he is going to be here. we will be back in two minutes. ♪ . . >> live from bloomberg headquarters in new york, this is "market makers" with erik schatzker and stephanie ruhle. >> you are watching "market makers." i am erik schatzker. >> and i am stephanie ruhle. it is not april fools' day. >> i can't wait. it is march 31. this is the last day for individuals who do not get insurance to sign up for coverage. this morning, however a technical glitch temporarily affected healthcare.gov. megan hughes -- what happens? it seems almost too perfect. >> remember software glitches, october when that was all we were talking about? i can tell you from the health and human services perspective, they say they extended regular maintenance, that was what this was -- extended regular maintenance? >> they found a software glitch and they did know this last week the system was going to be incredibly stressed. they have been getting more than one million visitors a day. this is part of their regularly scheduled maintenance. they found a software glitch. i touched base with them at around 8:30 this morning. they said it would be running smoothly. we did try to get it running ourselves at the virginia exchange and we were put in a line, which they are expecting a lot out as well. that is part of the reason -- >> the president and health and human services would badly like to hit that 7 million number. does the glitch this morning jeopardize that target? >> it is hard to say at this point how big a deal this glitch is. if everything is running -- 9:00 at nine clock a.m., how bad that is. keep in mind even during the glitch, they said people who left their e-mail addresses would be contacted. that is why they have done this -- they do not want to say the are "extension," but if you in line tonight, if you have tried to reach them in any way, you will still be able to sign up beyond the deadline at midnight tonight. they anticipate hitting that number. >> thank you. that is our megan hughes in washington. >> tonight at midnight is the official deadline for signing up for healthcare.gov. while we are waiting for those results, we have some numbers. one state already stands out. to the north of us -- connecticut. are offering marketing and health care expertise to other states, of course for a price. this is a capital market. our own olivia sterns visited to see how the system is working. >> you can find everything you ever wanted. there is a right aid -- doughnuts --dunkin anuts and there's even obamacare store. that's right. access helps, which has had more storehan almost any other isthe country. connecticut not the only state to set up their own health your chance, but they are the only one to set up shop. people say they are believed to have their questions answered face to face. ceo. is the aret least 350 people raising me and roll button right now. our average is 211. just google analytics. >> that's exactly right. >> as per the stores, he credits apple. >> we are trying to model a lot of what we do after apple. we are trying to have an annual cycle of new production introduction. we see ourselves as a private startup. visitors to our store have purchased. our close ratio is 70%. >> he is marketing the services to other states, pitching it as an . . >> welcome to "market makers." i am erik schatzker. tesla ceo elon musk may have no love for chris christie, but with andrew cuomo it is a new story. on a dealme together to let tesla keep its five stores in the states. our anchor betty liu here. >> i have a mixed reaction to this announcement, right? on one side, you can say elon musk in terms of being able to keep his doors operating in new york, and he may be able to offer even more, but he has been so opposed to the auto dealer franchised network. at they go against democratic principles, a monopoly, don't consumers -- >> and he is compromising here. >> he is compromising. if you read between the lines, guys, look, he is a billionaire, a genius, and a smart businessman. eventually tesla will have to sell their cars through auto dealers. if they want to get to be levels of hundreds of thousands of cars come a he can't handle it all with his own stores. he has to go through auto dealers. >> like the apple store? >> best buy. all over the place. >> it is a fair question. >> maybe he is betting the user experience -- "user experience," we are likening it to apple. people will go to the tesla store just like they go to the apple store. >> i was not entirely wrong. >> we will see. >> have you gone to a tesla store. i know you have the resources to buy a tesla. >> not only has he been to a tesla store, he came home salivating. >> it is amazing. it is completely unlike a typical auto showroom. >> much like the apple store and electronics. >> let's look at the other big project on elon's radar, the gigafactory. >> $5 billion. >> $5 billion. think about the jobs that will be created. look at the map. nevada, new mexico, arizona, and texas. twoona was one of the states that out right hand tesla from selling in the first place. will he use the leverage he has with the factories to overturn those bands? who knows? the auto dealers are digging their heels in for a fight. i think this will be a bigger deal, maybe as big a deal as the model s. this is going to transform the electric car industry, period. buyou will be able to batteries cheaper. >> right. it will double the amount of lithium ion batteries on the market. it will double the commodities market. it could turn out -- when i was on a conference call a few weeks ago, this factory was the only thing that analyst's were interested -- analysts were interested in. >> it is a game changer. >> huge game changer. you know elon musk. he likes to be the disruptor. >> elon musk never met a challenge -- thank you, betty liu, the latest on elon musk and tesla. and betty, i should add that you thedoing a special show on 16th? we will bring you an in-depth look at the escalated battle between tesla and the auto dealers. >> coming up, this nba guy moving from hardwood to hollywood. dunk.actly a slam he wants to take it to hollywood. ♪ >> welcome back to "market makers." stephanie ruhle with erik schatzker. he is hoping that he could make it beyond the basketball court. the agency is trying to help. relatively it -- relativity media is known for movies and tv shows, but they are moving to sports. jon erlichman sat down with him and his agent. tell us. he wants to go hollywood? he is going the way of shaquille o'neal? >> yes, we will see. obviously you alluded to the priority is to help the knicks went. mix knowo follow the that he is into high fashion, writes kids books. you can do things like that when you work with firms like relativity that have a lot of different options for athletes they represent. i did ask him first -- what do you like more, being in front of the camera or behind the camera? here is what he said. >> i am a behind the camera guy. it is a great opportunity for me to get involved. it probably would not have been not involved with relativity. >> he has a lot of ideas, hip ideas. see the mix,you they were already producing it, they were chasing it down the -- et. at >> >> for you, you are looking at places you should be investing, building on your career, what you think about the film business? >> you do not want to do too much. with the help of relativity, we do a great job of that. the time. all i will say, hey, here is a project we are working on. it is pretty cool. look at the script. see if you like it. really, "blackbird," which is the movie we did together, which comes out in november, he was a partner with us and reduced. -- produced. we are really careful. we do not want guys investing ally and taking any risk at of not being successful. >> sometimes you get into digital shorts. sometimes you team up with other members of the relativity family. [laughter] what is the goal of something like that? if the word out, have some fun, show a different side of yourself? >> yes, just to show your acting skills, kind of a humorous approach. know my answer here. i love it. models amar'e trying to himself after magic johnson? magic johnson is the guy who got it right. that hefinitely said was impressed by magic. >> who isn't? >> exactly. could there be models of very successful athletes building their brands and ventures away from the court? with a guy like amar'e, he is only hurting one years old, but he came into the league. he was 18. -- he is only 31 years old. you get good advice. you get bad advice. i think a lot of young players are thinking about that. magic was the one to say, you have to think about this now, not when you're playing days are done. >> thinking about his next chapter. a great sure need season. jon erlichman covering the entertainment bait -- entertainment heat as it coincides with business. and sports. i want to stay with sports. today we need to check in and see how the wall street leaders that on their final four picks. none of them were perfect. got anyone -- no one got all final four correct. two in fact, correct? a >> jamie dimon picked duke. einhorn, howard marks -- they picked two correct. they did ok. as for you and i? >> i think we did pretty well given the number of upsets in the tournament. got wasnd i, all we florida right. >> that was not that hard. [laughter] >> considering who they are. not one single participant picked connecticut or kentucky to advance this far. did not pick his teams. his 10-year-old dead. are guys who understand risk management. they understand the winners in the market. >> we have more winners. stay with us, everybody. "market makers" returns with new york attorney general eric schneiderman. he will be with us in a future minute. ♪ >> live from bloomberg headquarters in new york, this is "market makers" with erik schatzker and stephanie ruhle. >> are the markets rigged? that is what michael lewis says. we will talk frequency trading with the man who investigated it, the one and only new york attorney general, eric schneiderman. >> media companies are soaring. are they overpriced or is it still time to buy? generation cane. the former news anchor who says his startup will make you smarter a lot sooner. welcome to "market makers." i am stephanie ruhle. >> and i am erik schatzker, everybody. michael lewis of the stock --kets are written against rigged against ordinary traders. complicated stuff. michael lewis simplifies it, makes it so easy to understand in his new book "flash voice." streethat people on the are talking about. here is what he had to say on "60 minutes." >> the stock markets are rigged. the most iconic global capital markets are rigged. >> by whom? >> by big banks and high-frequency traders. >> two weeks ago new york attorney general eric schneiderman said he was looking high-frequency traders and the changes they work with. here it -- he is here with us this morning. would you agree with michael lewis's characterization that the stock market is rigged? i know you described it in the past as on fair. there is a difference between unfair and rigged. >> i would not be as hyperbolic as that. we looked at the use of information that did not fit into traditional categories of insider trading, but because of these algorithmic high-frequency computers they could use information that before was useless. thomson reuters was the best example, because we learned that in addition to releasing this information, they gave a two-second edge to customers using high-frequency, which a decade ago would have been irrelevant. it creates a problem. thetopped that practice of two-second edge. we are looking to see if there is any other eli gaudi -- you legality. >> do you believe that there is il legality? >> that is why there is an investigation. >> are the ones at fault the sec? they have conducted a number of studies and concluded there is no wrongdoing. could this be a case of hate the game, not the player? >> the sec has been looking at this. i have been in touch with the sec. the commissioner spoke very forcefully last week about it. they need to change the regulatory structure. we have 60, more than 60 private and public exchanges interlinked. and in this race for speed, they try to use the milliseconds of advantage they have over other traders to front run the markets and i could manager of the cracks in the system. the sec needs to look at new regulations, in my view. they need to put some speed bumps in just to take away the arms race that needs to take chances for everybody to speed, but could have also -- >> but it was the sec who created this system that has the backs in it. it when i was , they had way more control and could look at so much information. they could control bid-ask. more fairys it looks than it was 15 years ago. >> no, i don't think so. it is good to look at high frequency. range -- and there are those folks try to take advantage of things to run the system. if you can get information and michael lewis talks about this dumping a lot of, i think microsoft used as an example, and to know a few seconds before people can execute the trades, not even seconds, milliseconds. the race for speed is inherently dangerous, because that leads people to take more and more chances to try to get advantage. general, youey describe it as an arms race. is it by definition dangerous? i ask this question does in just about every other industry in america, we celebrate technological advance, we celebrate the use of technology to build better mousetraps, except, it would seem, in the equity capital market. lewis says from his perspective -- and he is not the attorney general of the great state of new york -- but from what he can tell it is legal. >> i think he is probably referring to federal law. system here.ferent a look at new york to be little different, mark eccentrics. we have speed limits and airbags. we celebrate technology, but you theyancel a credit card if get stolen. what we propose is in the way of speed bumps. this is a new conversation. i support this idea -- frequent batch auctions. you of all of the trades up for one second, and then it is allocated by price. not whoever got in a few seconds earlier at a lower price. that is the way to do it. there is another exchange, -- -- iex? >> yes. i am a fan of the markets. but i think michael is right. we have lost a lot of credibility. a lot of investors do not have confidence in the market and we need to regulate them to restore that confidence. >> have the regulators lost credibility? the regulators may have and on their face. you are -- the regulators may face.gg on their are you making them look like a fool? is michael lewis making them look like a full? >> i don't think so. i have been in touch with the sec. they are taking a hard look at it. there is a lot that can be done by the exchanges. locationl extra bandwidth, high-speed switches that creates dust a tiny extra advantage for some traders. their responsibility. the users of these computers bear responsibility. i will be looking at new york laws and i'm sure my federal counterparts will be doing that as well. >> i understand you are using the martin act. awfully -- that is my legislation. >> that is an awfully powerful legislation. >> this goes back to the 1920's and it is broader to the federal securities law, and i am looking at people exploiting cracks in the system, only four unfair advantages. i do not care if people are buying and selling -- >> what if you are exploiting cracks in the system, but it is legal? i give my kids rules every single day. they are always looking for cracks to get around them. if they do, foolish on my part to do it. are the morgan stanley as of the world, are they at fault because they did not look for the cracks? >> that's a very good point. there are some things that may now be legal, that sh