you've got markrowan, cofounder of apollo and probably not as well-known investors but very wealthy peoplehey can others because -- because of this premium service? >> they think they are cooler. these are the same people that brought us the really cool headphones that everybody walks around with. have a bunch of music executives that are running this company. these are the people that make this product cool. >> they are brands themselves. >> exactly, to their credit, they have built up a very strong catalog of songs, 20 million are rolling out more and more services. at the end of the day, analysts say you need between five and 10 million subscribers to make a streaming music site profitable. we don't have those numbers yet but you would suspect that if and when they come out with those numbers they will try to reach those figures. combs has been around $200 million for caper channel -- for cable channel fuse. he plans to convert it into an extension of volt tv. in an interview coming he explained why he started the network in the first place. >> music does not have a platform like it use