bower griffin is responsible for some of the most famous celebrity images of the last decade. and frank's been shooting the rich and famous for years. he knows better than anyone what sells, and today he's going to help me figure out how to shoot it. >> the question is, what decides kind of the value that's put on people's heads. what makes someone more valuable than somebody else? >> the demand. simple economics. there's a tight handful of maybe a dozen that will always sell. the absolute demand is for brad and angelina, jennifer aniston, jennifer garner and her kid, and the biggest star in the world, actually, is kate middleton. but kardashian have somehow manufactured themselveses into that position. kim, where is she? she's on every damned cover. look here, dumped. and falls apart, kenya ditches her, leaving her all alone with a baby. don't you just want to read that? >> yeah. now, i'm ready for an assignment. where could i go? >> i'm going to send you to l.a.x., the airport, because kim kardashian's coming in on american airlines flight from paris. you're going to meet up

bower griffin is responsible for some of the most famous celebrity images of the last decade.'s been shooting the rich and famous for years. he knows better than anyone what sells, and today he's going to help me figure out how to shoot it. >> the question is, what decides kind of the value that's put on people's heads. what makes someone more valuable than somebody else? >> the demand. simple economics. there's a tight handful of maybe a dozen that will always sell. the absolute demand is for brad and angelina, jennifer aniston, jennifer garner and her kid, and the biggest star in the world, actually, is kate middleton. but kardashian have somehow manufactured themselveses into that position. kim, where is she? she's on every damned cover. look here, dumped. and falls apart, kenya ditches her, leaving her all alone with a baby. don't you just want to read that? >> yeah. now, i'm ready for an assignment. where could i go? >> i'm going to send you to l.a.x., the airport, because kim kardashian's coming in on american airlines flight from paris. you're going to meet up with one