and they can watch it on tablet, smart tv, box like roku and apple. they just need quality internet and don't need to pay for cable. it isn't for everybody but it fits a good number of people's lifestyle very well >> and you charge $8-$12 for this antenna. >> $8-$10. you can have one antenna or you can have two to watch and record different channels at the same time for $12. >> the national association of broadcasters say aereo isn't a tech nilogical invasion but a flawed approach designed to skew the law. >> i cannot describe on how many levels that is wrong. let me start at the beginning of this. the question is why are we doing it. i think that is legit. the reason is inherently cons e consumer expectation is they don't like to buy boxes. they like to by things that do lots of things. if you went to see the retail box people would laugh at you. but they are expensive because we have to troll the truck and do complicated things. so the idea of doing this in the cloud is generally accepted as good, clean progressive thinking both from the consumer and

consumer can watch it on a tablet, a phone, smart tv, a settop box applied by companies like roku and apple tv. so it's a great, simple experience. they just need internet, they don't need to pay for cable. and it fits, you know, not everybody, but some people's lifestyle, a good number of people's lifestyle very well. >> host: and you charge $8-$12 per month for this service, correct? >> guest: depending on the plan. you can either have a single antenna and 20 hours of storage, or you can have two antennas so you can watch and record at the same time, different channel, for $12. >> host: the national association of broadcasters says that aereo's ruin goldberg-like -- rube goldberg-like contrivance is a technologically-flawed approach designed solely to circumvent the law. >> guest: i can't even begin to describe on how many levels that's absolutely wrong. it's just insane, that characterization. and let me, so let me start at the beginning of this. we designed -- so the question is why do it the way we're doing it, and i think it's a legitimate question to ask. the reason is inherently con

it will be very competitive with players like roku and apple tv. xbox and playstation more than 50% of the people who buy those devices by them primarily to watch content like movies and tv shows, so if they play casual games can do that on a device like this for $100. liz: the stock is not doing much, but netflix is down. google is down, apple moving slightly higher. i would not call apple tv in its finest form right now but what does this do for amazon adding to the revenue and the halo effect? >> search they had halo effect. i look at the fire tv as a great acquisition tool that only leveraging digital content, but a great way to accelerate prime membership, promote the cloud computing space. your points earlier, the really interesting aspect about this is the gaming device and how intently to start o to this coud be to the console. cheryl: we can look at the sony stock and microsoft, here is the gaming piece. i want to show this to our viewers. they really had their act together. thethey have this deal with everybody from psycho to netflix, you

three times faster than the roku and apple tv box. has dual band and th dual wii for faster downloading speeds, so again this is a set-top box. we may be able to show you an image of it. some other information, two gigs of ram on this, has wi-fi built in. there is a remote that was the remote problem a lot of the roku and apple tv have. very interesting obviously amazon trying to take advantage of what is expected to be 10 million prime subscribers plus they wants to compete with apple tv. this particular device, the fire tv is a bit smaller than the apple tv and looking at roku, roku revealed the streaming stick and this is a divergent, a different step from that. interesting developments. the device will be available right away. no word on the pricing right now but we will be sure to bring you that later on. stuart: interesting stuff indeed. amazon within a pretty good job getting the buzz going with a big event in new york city. i don't think it has had much impact on the stock. it is indeed a small, thin, nice streaming box. you d

five and amazon says it has three times the power and performance of apple tv, roku, google's chromecast. peter larson, vice president of the best of west. amazon unveils fire tv at an event in new york city. the small black box streams movies, tv shows and more. five and amazon says it has three times the power and performance of apple tv, roku, google's chromecast. peter larson, vice president of amazon kindle, spoke at the event. >> what can you watch on fire tv? it has a ton of content. from amazon instant video, primates and video, hulu plus, watch espn, showtime, major league baseball, nba, the disney channels, bloomberg tv, youtube. it is the easiest place to watch netflix. >> you can catch "bloomberg west" on there, of course. the move also escalates a rivalry with netflix and other streaming services that are developing exclusive content. now, the big question is, who will win the battle for your roku, on apple tv? watch james bond movie and by the watch. maybe that is coming, but netflix. version one amazon does not have it. >> apparently fire tv has better search capabilities.

they hope to woo us with some of the bells and whistles, which is the more power than the apple tv and roku what they want us to become is addicted to amazon.com. >> and who's this reallying if to hurt? >> apple and roku have similarly priced offerings at the moment, set top boxes, both offering $99 premium assets at the moment. but it could also hurt the slightly cheaper versions. google has one, maybe you wouldn't buy that if you could buy into the new amazon fire tv. but interestingly, what about pay tv? you were saying it, guy. what about the likes of bskyb? what about the likes of comcast over in the united states? if we become so addicted to streaming our tv content, do we really want to pay $80 a month, 50 pounds a month for our cable? wouldn't we just rather stream everything? wouldn't we just rather go over the top? that is what cable operators are really worried about. that is why you're seeing comcast suddenly trying to sign deals with apple that they too can have this steaming offering. directv is looking into it as well. many of them wanting to jump on the streaming bandwagon t

if you add it all up, fire tv has three times the performance and power of apple tv, roku 3, of chrome cast. this is a powerful device. >> what does that actually mean? >> people were tweeting from the event, three times faster? he specifically said power and howormance -- i do not know to quantify that. that was unclear as to what exactly that meant. , think he was trying to go for it is probably faster, less delays in terms of how content is streamed. faster processors. all those things certainly count . three times more powerful is a hard thing to pin down. was definitely trying to pit it against the other devices still out there. >> to what degree does this help amazon get around other barriers it was facing, getting prime and video in the hands of consumers? is they are thing trying to own the living room in terms of what consumers are buying with media even apple tv was an important thing because a lot of movie downloads -- dvd sales have declined in favor of downloads. apple owns a lot of that. now amazon can sell more because it is that much more seamless for consumers to rent

and in 2015 one in five americans will not longer be watching tv. >> roku, comcas netflix, apple r moreays to watch the shows you like. and it attracts the behaviors and worrie has comcast worried t advertising. >> giving the company what some critics say could be too much power over our information super highway. >> even if you drop your paid tv package you're still completely dependent on that player for access to the internet. and that player can squeeze control move the traffic cones with respect to the internet communications that are trying to reach you. >> reporter: in a statement filed with the fcc tuesday comcast points to increase broadband competition from verizon fios whose high speed internet reaches 14% of homes in the united states. the company also mentioned googles new fiber service, which could internet eight markets currently served by comcast or time warn cable. but the high cost of infrastructure means cable will likely still reign supreme in american households. mary snow, al jazeera. >> today on al jazeera and facebook i've been asking you is the potential 45 mill

so much good that has been on cable and now streaming. >> do you have a preference between a set top boxes out there, apple tv, chromecast, apple fire, roku>> as long as anyone can get what i do, however they get it, if there is more opportunity, great for me. ex cris carter, writer and director of amazon original "the after." we cannot wait to see it. thanks so much for joining us here today on the special edition of "bloomberg west." amazon is taking on amazon and -- netflix and apple. >> you are watching "bloomberg west where a focus on technology and the future of business. amazon launched its new fire tv bringing them into even closer competition with the likes of apple and google. all three the tech giants now offer internet connected gadgets for streaming video to a tv. the move also escalates its rivalry with netflix and other services delivering exclusive content. the big question is who will win the battle for your living room? joining us now is brad stone and the author of the book on amazon and our senior west coast correspondent jon erlichman. i know you have been working on this story for weeks if not months. what do you thi

apple, roku and now amazon, do you need one? should you cut the cable cord and which one is best. and if you haven't finished your taxes yet, you are not alone. what to do if you are down to the wire. "on the money" starts right now. >>> here's a look at what's making news as we head into a new week "on the money." if you are looking for a good description of a volatile market this week will do just fine. it's been a little chaos i can. the nasdaq falling more than 3% on thursday, that was its worst one day decline since november of 2011. it was all about concerns about the valuation of momentum stocks, especially biotech. the dow and s&p 500 weren't behind. each down 2%. and the markets continued to fall on friday. earnings seasons kicked off with j.p. morgan chase falling short of estimates. wells fargo beat, as did alcoa. the federal reserve's open market committee released the minutes from its last meeting which said it would wait until 2015 to start hiking short-term rates and then its 6.5% target was outdate sod that's out of here. the fed disclosed it held an unscheduled me

and you can see these nice pieces of art when you are going through, there are limitations if you're using netflix through apple. i think that is an interesting differentiator between apple tv and rokumaybe google chrome cast. >> are the content creators changing their focus from whatever they might have been trying to develop for cable into thinking about selling shows to people that will pay a lot of money for it? >> you saw that showtime is part of this announcement. i think it is really important for them, if they can work out the deals, hbo is not a part of this announcement today. maybe there's something behind the scenes we don't know about . to be on these different platforms, the content players do not want to make their cable friends angry, because they get paid a lot of money to put their content there. they also don't want to get left in the dust. if people are using these new devices in a big way, they want to make sure they have an app. >> when you look at the battle for the living room and the different players, is it an equal playing field right now? does somebody have the upper hand? >> the upper hand is held by the mso's, comcast and direct tv. the name of the game

apple tv. really screams. i can't wait for you guys to try it out. tvyou add it all up, fire has three times the performance and power of apple tv, roku, chromecast. is a powerful device. for $99, you get a fire tv. with that, you get more power, content and more than 100 games. >> pretty incredible. who is this really going to hurt, apple or roku? >> both. that is what everyone is going to be worried about. the smart tv makers. roku, apple, they are at a similar price point. you have cheaper versions out by google. chromecast offered for $35. a streaming stick from roku. the interesting thing is, how much will this hurt cable operators? b-sky-b, comcast, verizon, will we just want all of our tv to be streamed? that is the big question. already apple is doing a deal with comcast. is that the future? >> it is worth a lot of money. thank you, caroline hyde. as we had to break, we will have full coverage of the ecb's latest policy decision later on. that is what we will be talking after the break. ♪ >> welcome back to "on the move ." i am francine lacqua at bloomberg's european headquarters in london. we are 30 minutes into the trading day. this is a

and bad loans that it issued. >>> amazon is hoping it will set the world on fire. the company introduced its new set-top box called fire tv to compete with apple tv, roku and chrome cast. the device will stream video, games and music to a tv of set and help the internet giant find a place in your living room. fire telephone is expected to retail for $99. >>> stocks hit new highs, job creation is on the rise as well. so is it all sunshine and smiles from now on? joining us now, youaustan gools and current prove sov sore at the university of chicago booth school of business. jeremy siegel, professor of finance at wharton. gentlemen, thanks very much for joining us. austan, i'll start with you if i could and the jobs report specifically. the economy creating 192,000 jobs in the month of march. the unemployment rate unchanged at 6.7%. first off, were you surprised by the number, and secondly, what does it tell you? >> it was about almost exactly what i predicted which is to say it is an improvement over, let's say the previous three years and definitely an improvement over the last couple of months where we had the weather. but it is not that great. i think what it tells

they're trying to rival apple and also roku that has a premium set top box. cheaper, but it would have really hurt microsoft too much. -- it would not really hurt microsoft too much. the jury still seems to be out. this is notaking exactly revolutionary. it is better than anything else that is on the market. it is quite expensive. i think interestingly in the , will this hurt the likes of skyb? virgin? comcast? verizon? more people are going over the top. they do not want tv. they do not want to have to pay 40 pounds a month to get all of your cable options. really want to get tv streamed on demand. many are just going for the set top oxidants. -- boxes. >> we will continue to analyze this dory. -- story. thank you. china is ramping up its efforts to support the economy and create jobs. david has the details from hong kong. what is the latest? good morning. yesterday they came out with a series of measures. it is targeted toward areas of the economy where they do see it is needed. the thinking from them and i am quoting the statement is that they are saying t

android tv will compete with apple tv, roku, tivo and fire tv. it wail have movies, music, apps, and optional game controllers to play android-based video games and you can control the device with your voice or your phone. google will be using an intuitive search and browsing system. no word on a release date. >>> we warmed up today. sure is nice out. leigh glaser has the forecast. >> a terrific day today. as i mentioned some locations up as much as 12 degrees, and tomorrow, and in particular on monday, temperatures climb up into the 80s. doppler d. right now-sleeping live and not picking up any returns. i think we're going to turn the faucet off for the next four to five days. so dry conditions right on in through the middle to latter part of next week. highs today. yesterday, only in the 50s to 60s. we bounced up nicely. santa rosa, '0. 68 the high in san rafael. san francisco, 61. 59, napa. antioch, 70. santa cruz, 70 degrees. so, beach weather, yes. in the offing, especially monday and tuesday. nice shot here from the high definition sutro ca

android tv will compete with apple tv, roku, tivo and fire tv. it wail have movies, music, apps, and optional game controllers to play android-based video games and you can control the device with your voice or your phone. google will be using an intuitive search and browsing system. no word on a release date. >>> we warmed up today. sure is nice out. leigh glaser has the forecast. >> a terrific day today. as i mentioned some locations up as much as 12 degrees, and tomorrow, and in particular on monday, temperatures climb up into the 80s. doppler d. right now-sleeping live and not picking up any returns. i think we're going to turn the faucet off for the next four to five days. so dry conditions right on in through the middle to latter part of next week. highs today. yesterday, only in the 50s to 60s. we bounced up nicely. santa rosa, '0. 68 the high in san rafael. san francisco, 61. 59, napa. antioch, 70. santa cruz, 70 degrees. so, beach weather, yes. in the offing, especially monday and tuesday. nice shot here from the high definition sutro ca

the new ceo will layout his vision for windows and we'll break down the headlines as we get them. >>> amazon taking on apple, google, roku entire cable business with a new brand new set top box tv. will amazon fire sizzle or fizzle? >>> and it was the big brawl that stopped trading at the nyse. everyone saw it on "power lunch" right here yesterday. we're going push the conversation forward today when we talk to one lawmaker who supports the hft, the high frequency community. the one person who is teaching the next generation of wall street programmers and coders. more "halftime" right after this short break. [ male announcer ] it's here -- xfinity watchathon week, your chance to watch full seasons of tv's hottest shows for free with xfinity on demand. there's romance, face slaps, whatever that is, pirates, helicopters, pirate-copters... argh! hmm. it's so huge, it's being broadcast on mars. heroes...bad guys... asteroids. available only on mars. there's watching. then there's watchathoning. ♪ >>> welcome back. pete najarian making a bullish bet on a telecom stock after spotting unusual activity. what are you seeing? >> t

. >> mold over apple and roku, amazon has now and build their own video streaming devices.s new device is caught fire tv. two features this machine will have that others do not are voice recognition and gaming. for the voiceyou can say the name of the tv show or actor and a list of all your options will pop up. for gaming, there is a whole library of games are available for free or for small feat. you can play the with your remote control with a tablet, but they are also want to sell a $40 video game control. fire tv will sell for $99 spread >> of the latest picture making the rounds on social media comes from an unexpected samsung pitchmen--president obama. boston red sox player david ortiz snapped this photo of himself with the president and a white house yvette using a samsung phone. it was recent by tens of thousands on twitter. samsung week twisted this photo as an aunt. the white house says the the president did not know about the marketing stunt. samsung has a deal with ortiz, the company reportedly spent billions on advertising about four times as much as it did for

and play games. it also can be voice controlled. it's a competitor to google's chrome cast, apple tv and roku. >>> it's an old company under new managementnd today microsoft heralded big changes to come with a keynote at its developer's conference in san francisco. abc 7 news reporter jonathan bloom was there as they unveiled the new face and voice of windows. >> the new ceo of microsoft, mr. nadella. >> reporter: he took the stage nearly three hours into a marathon keynote. it began with a new version of windows phone that adds an instant skype button like apple's facetime and google now. >> we think when a phone knows you you have a better experience with it. >> reporter: there's a speedy new keyboard. >> now the world record holder for fastest typing on a smartphone. >> reporter: but it still lags behind the others in apps. microsoft wants to change that. >> it's my pleasure to introduce universal windows apps. >> reporter: just like it sounds, developers can build one app that will adjust itself to run on your phone, tablet, soon even your xbox and, yes, your desktop pc. speaking of those, they're finally fixing windows 8. >> run you

and play games. it also can be voice controlled. it's a competitor to google's chrome cast, apple tv and roku. >>> it's an old company under new managementanges to come with a keynote at its developer's conference in san francisco. abc 7 news reporter jonathan bloom was there as they unveiled the new face and voice of windows. >> the new ceo of microsoft, mr. nadella. >> reporter: he took the stage nearly three hours into a marathon keynote. it began with a new version of windows phone that adds an instant skype button like apple's facetime and google now. >> we think when a phone knows you you have a better experience with it. >> reporter: there's a speedy new keyboard. >> now the world record holder for fastest typing on a smartphone. >> reporter: but it still lags behind the others in apps. microsoft wants to change that. >> it's my pleasure to introduce universal windows apps. >> reporter: just like it sounds, developers can build one app that will adjust itself to run on your phone, tablet, soon even your xbox and, yes, your desktop pc. speaking of those, they're finally fixing windows 8. >> run your windows applications with the ne

and s&p 500 as a consecutive second high helping to lift stocks. >>> amazon is getting involved in the streaming market called fire tv to fire with apple tv and roku. they'll have their own original content and they'll have a feature that predicts what you want. it's $100 and available online. >>> well, the battle to grab more of "the streaming" market i.currently so many ways to wath streaming t.v.'s, will the cable box almost a dinosaur? >> i think they will disappear. the cable companies will provide new offerings. the satellites and cable devices are a way to route the content to the box. but the box themselves are no longer necessary. >> is this a direct threat to the providers or just direct competition. >> it creates a brand new space where essentially you have this new set of actors that are software based and could be the new bundlers that are providing all of your tv channels, or al jazeera could, for example, go and create their own software and talk to amazon and all those players who are by passing the cable companies all together. >> the biggest part of "the streaming" access is the screens of it. you can access it when you want. whe

giant is aggressively pushing for some space in your living room from existing players like apple tv and roku two new additions available right now, announcing they will have a gaming handset for your console. i do like it. reporting exclusively google may be planning an entirely new round of the tv business. round three. android tv. it seems everybody wants a piece of this action, but who grabs the biggest chunk and who gets the revenue from there stocks? what will your living room look like and what will be the big winner? joining me now, coming armed with some opinions. and tech crunch reporter. the nuts and bolts of what android tv might be. google already failed with google tv. what would android tv be? >> android tv would look an awful lot like amazon fire tv. essentially a streaming service allowing people to watch the kinds of videos they want to watch on-demand in a way that feels a lot like traditional television with a setback remote-control access. liz: we are showing amazon fire tv. this is an exclusive. but let's talk about it. they don't have the market share yet. at least not

attracting tremendous amount of attention as an affordable set top box, competing with apple and row crew -- roku. we will need to get clarity across all of amazon's business initiatives, and get a sense, like you pointed out earlier, of when we will see a profit. this is an expensive stock and investors still believe in bezos's investment. people will want some insight. singleel like every quarter, amazon's margins are slim, as they always are. and the stock goes up and nobody seems to care. >> a lot of investors are looking out 3-5 years and as tog as amazon continues invest in new areas, grow the top line, and gain share in these critical areas that are growing in importance, like media streaming, like tablets, then investors will be content to see a lower margin and not much on the bottom line. that will eventually end, but for now, amazon is showing a lot of strength. , i thought the day it came out it was fantastic. the whole family loves it. and amazon is likely to do a smartphone near-term. i am interested to see what they do on the smartphone side. that is something that i don't think th

amazon has said that the fire tv will be more powerful, easier to use than apple tv as well as offerings from rivals like google and roku. a controller can be bought for about $40. if you take a look at apple, google, netflix, they will all have competition with each other and it will all be about digital content. sue? >> thank you very much. we just heard from the congressman a second ago. we will get the other side of the debate on high frequency trading when we speak with a republican lawmaker making his case for high speed trading. >>> plus, a massive 8.2 magnitude earthquake off the coast of northern chile has triggered landslides, is cutting power. it sparked a tsunami warning as well. we have the very latest on this still developing story in just a moment. [ bagpipes play ] make it happen with fidelity active trader pro. it's one more innovative reason serious investors are choosing fidelity. call or click to open your fidelity account today. your chance to watch full seasons of tv's hottest shows for free with xfinity on demand. there's romance, face slaps, whatever that is, pirates, helicopters, pirate-copters.

this is the way for competing with apple and to roku. it is $99.rily bad amazon price member looking for. it is shipping today on the united states. melissa: what are you expecting? cheaper? >> amazon has put itself in a smart plays with the amazon kindle. they dropped the device but bring in the digital compact -- content so experts were expecting a of a cheaper device even the google chrome works very well for only $35. melissa: it is called a fire tv but if you go there on the web site via tv.com you'll find something very different. >> i was unaware of that but it is true amazon is trying to keep the amazon can dull brands alive but in line with that but they have banned advertising but one of the critics talk about not just the price point but how we will revolutionize content consumption in going forward. here you can get netflix or amazon prime with subscribers but what comes next? how will amazon revolutionize? this doesn't just bring them into the game. melissa: i threw you a curve ball and you just prove to you did not watch pornography.

and the verge has google plans for android tv answer the amazon fire tv, apple tv and roku.ems like a lot of growth in tv watching they're trying to go is to a set top box to the living room. yahoo! not as strong there. they have to do a deal with somebody get more on the x-box and apple tv somewhere to get money to monetize it. how do you monetize it? do you put commercials in the actual program? not a lot of people doing that. are you going to do a subscription service? >> i totally get this and think it is the first thing they have done in a long time that makes sense. they are a media company. it makes more sense than trying to beat google in a search. and they can compete directly against netflix. >> they will show them on the home page? >> yahoo! is the biggest adverti advertisiing home page, people pay millions of dollars and they can get that and it's the bu business they should be in. >>> in the pre-mayer days, yahoo! approached them and whether they condition do it the right way >> the yahoo! home link is the biggest flood of traffic. anything nay get on the home p

and movies. >> this is the -- it is similar to the apple tv and the rococo. -- roku, contentthe tv into a portalch her amazon video and see pictures and play games. >> they are going to be offering various old series on prime? love film, when it was merged -- are they going to have to pay more on content? and what about content they generate themselves? big play for a amazon continuing forward. yesterday, they announced that hbo has been bringing a lot of their older content onto amazon. which is a big historic moment. one of the big push backs for the fire tv when it was first announced, that it did not have hbo. we don't know how much they paid, but it is probably in the hundreds of millions of dollars. this is a very big play for them. they are lacking up -- locking up the content. they see them as the different ureter this differentiator between them and netflix. they have internal publishing and producing. a lot of that is focused on children. the amazon family is a very big driver of strategy. how can i comment as amazon, cater to the needs of the family? >> do see them spending in the lik

i was looking at a tweet from rich greenfield and said i never thought my roku or apple tv was slow untiltoo, because people don't care ability processing power. they care what does it do for me and how much does it cost. this is the great steve jobs innovation in terms of doing presentations. the answers on this are very, very good. you can watch hulu, netflix, youtube. it's not a closed eco system so you can getting a cess to just about any of your content. amazon cloud drive is integrated as well. so i think these are all the strong points we were looking for. the last thing now is going to be the punch line, what is the price. if the price is super cheap, it's going to be really devastating for roku and hurt a. >> the remote control has blue tooth and also has voice activation so you can talk to it and control the tv with your voice. is that a game changer? >> you know, it is and it isn't. it is i guess because it's hard to type in with the remote control and put in all the letters to search for something. >> the worst. >> this does resolve that. we are seeing a tremendous amount of c

and some of the updates to roku box. it all plays into this thing that it is important in terms of products for apple. we think that tv whether it is a set top box or new apple tv is one of those areas. >> i want to talk about how apple is doing in china. iphone sales did hit a record. china?apple doing in >> better than we thought. we talked about this last time. stimulate iphone sales in china. of it is still to come. >> what else is still to come? >> the one thing that people are expecting is a larger screen. that is something that gene talked about. everyone is waiting for that to come out. a lot of people are holding out on buying the new phone until that comes out. >> how much does it matter having new products? they seem to be doing just fine. >> the company is doing great. they're making boatloads of money. there has never been anything like this arguably in american business, certainly technology. the products are beloved. sales have never been so big. if you want this to be a growth company and take things to yet another level, investors want to see a higher multiple in the stock. had at inn

move over apple and roku amazon unveiled its own if video streaming device. new devices called fire tv. two figures this machine will have that others do not her voice recognition and gaming. for the voice recognition, you consider the name of the tv show or actor and a list of all your options will pop up. and for game mean, there's a whole library of games available for free or a small fee. you can play them with your remote control or with a tablet but they're also going to sell a $40 video game control. fire tv sells for $99. >>: yahoo has added another layer of security in its effort to shield peoples online lives from government spies and other snooping. the new measures include a system that in crypts all information being transmitted from one yahoo data center to another. yahoo vowed last year to encrypt data centers by march 31st. search request may from yahoo's home page barrasso not automatically encrypted. >>darya: the latest pitcher making the rounds on social media comes from an unsuspecting samsung pitchman president obama. boston red sox playe

cheesy eighty's horror movie nope it's the latest move by amazon and the company will release a t.v. streaming device much like roku apple t.v. and chromecast which will let users stream video directly to t.v. from amazon's video library as well as third party services like netflix and hulu but in the lead up to today people were trying to figure out what exactly amazon was doing by venturing into the world of television so ed what is amazon doing can you tell us well you know there are a lot of people talking about this huge overarching strategy of getting in the t.v. and you know that amazon is going to be the everything store but i think that it's like that i think that amazon is basically incremental and what they've done is they've moved from you know the kendall you know they move from the candle to the kindle fire right now they're moving from the kindle fire to the fire you know the amazon fire or whatever they call this thing and so basically what they're calling you are you know exam it was on fire d.x. or something i can't remove the exact thing. but you know so they are moving from like books. to video with t

and tim cook. >>. >>> when we come back, where profits stand halfway through earnings season. look at apple tv and rokux making a few deals, that next on "squawk box." >>> as we head to break, a look at what's happening in european markets right now. we'll all seattle all day today. >> great. and our price match guarantee. who's this little guy? that's birney. oh, i bet that cone gives him supersonic hearing. watch what you say around him. i've been talking a lot about his procedure... (whispering) what? get our everyday price match guarantee plus a $100 rebate on 4 select tires from your tire experts. chevy certified service. [ chainsaw buzzing ] humans. sometimes, life trips us up. sometimes, we trip ourselves up. and although the mistakes may seem to just keep coming at you, so do the solutions. like multi-policy discounts from liberty mutual insurance. save up to 10% just for combining your auto and home insurance. call liberty mutual insurance at... to speak with an insurance expert and ask about all the personalized savings available for when you get married, move into a new house, or add a car t

they are competing against apple tv and roku offerings like netflix and hulu.uya is about gaming first. it is not about streaming mobile games into the delivery room. this about working with aaa game developers that want to take advantage of the number one screen in our lives, the television. a real controller. stuart: you think your nish, streaming video games is strong enough to take on amazon of the world. you stand on your pride in your niche. to some degree amazon has copied your technology. but he will not sue them, are you? >> building a streaming box for gander content is really easy. the technology is easy. the price point is similar. you get a game controller with amazon fire tv have to buy an additional controller 4:30 $9.99 bid there are 250 million game consoles worldwide. probably less than 30 million set-top boxes at $99 price point. the reason to bring another device in the living room is because it offers something unique, and that is games. you can ge get video content afr the fact, you can get it from probably have a dozen devices today inclu

and it was designed to be more powerful than competing products from apple and roku.. >>> "the tampa bay times," a man in florida hatched a plan to get out of work, but it ended up landing him in jail. he told police his house was burglarized, but a neighbor's surveillance camera showed the man opening windows and doors to his house, and then calling the cops. he quickly admitted to staging the scene. he was charged with providing false information to law enforcement. if you don't want to come in, just call me. >> i'll just give you a call. >>> let's go to thomas roberts right now. >> -- a feud with his neighbor. that neighbor does not like him. >> no, no, no. >> joining us now with the "politico playbook," john harris. good morning. >> good morning. >> president obama, we saw him hitting the road, seemingly back in the campaign mode at the university of michigan, and following the successful rollout of the health care law, and it was billed as a speech on the minimum wage, however he took republicans to the task over the latest budget proposal. take a listen. >> when

and reportedly has three times the power of the competition. at $99, the fire tv is the same price as an apple tv but more expensive than roku or "chromecast." in addition to streaming, the music, video and games and apps on netflix, fire also offers access to the digital library and new exclusive amazon games. >>> the supreme court ruled today that you can't sue an airline if it throws you out of its frequent flyer program. you may remember rabbi ginsburg who sued delta airlines in 2009 then it was northwest/delta nowens it saying it kicked him out for complaining to much. he claimed breach of contract under minnesota state law but after the rabbi's suit made its way through san francisco federal court, today the supreme court ruled it can go no further. the court cited the airline deregulation act and says states have no say in regulating the price route or service in this case of an air carrier. >> wow. that kind of pulls the rug out from frequent flyers. i mean, sort of a take your free ticket, sit down in your seat and be quiet. and fly nights. >> you know, that's not to say you can't complain. a lot of times if you do complain via socia

this is a shot against apple tv, against roku, but definitely against netflix. but netflix will be on this fire tv, so is apple tv and youtube. will serve out that content but also offer our own original programming and the debt will be over time will has the best content and basically who has everything in one place. right now, amazon is the only guy who is try to provide everything. >> does this mean netflix will come forward with some kind of device of its own? it is the only player out there that is not offering the hardware. >> they have not gotten a lot of credit for making partnerships with the tivo of the world and apple tv of the war than the cable providers to make sure that there is a netflix option on their hardware. there are three approaches. there is the game console, the and then you've got the smart tv itself, which is samsung and lg and sony as well. it will be interesting which of those approaches works the best. commodity of the set itself stays a commodity or if you want to have it all rolled up into one or if you want to have a very robust game console and get the ea's developing for you. >> thi

can say that shall he wants to watch and pointed at the screen and it automatically populates because i have roku, like it better than apple the names takes too long. >> it is all about content. apple tv may reboot. >> that is the billion dollars point right there. within a month we will all be singing amazons toone. i will be back. stuart: thank you very much for joining us, now we can release you. take a look at e-trade stock. raising the price target to 28. the stock is down, i wonder what that has to do goo with it. but he of the u.s. market compared to a casino, maybe they run away. hold off on the obamacare pep rally. one of the biggest insurers on the exchanges says that 15-20% of the new customers have not paid their first premiums which means they are not actually insured. >> this is why the administration is advertising. they can't afford have any help exchanges go into a death spiral if we have this few number of people insured. the president is not telling us how many of the uninsured is being insured. stuart: how many of the previously uninsured are now insured? how many who have enrolled have paid? >> we do n