founders naked wines and ceo rowan gormley with our johnson.his edition of the best of bloomberg west heard you can catch us monday through friday at 1 p.m. and 6 p.m. eastern. we'll see you all next week. >> the following is a paid presentation for luminess air. now there is a new way to cover your flaws. luminess air will make you look 10 years younger instantly. people ask if i got botox. they come up to me and say, your skin looks beautiful. >> i have had two people tell me it looks like i have porcelain skin. >> introducing the airbrush beauty breakthrough. luminess air is the most exciting new product in years.

corey and i spoke with naked wines founder and ceo rowan gormley about how his business is uncorking retail. take a listen. >> we are crowd funding winemakers. right now, the crazy thing is that americans pay up to twice as much for the wine as europeans do. the winemakers are getting a tough deal. it is really tougher winemakers to make money. >> i always heard that winemaking is a hobby for rich people. >> there is the joke that making a small fortune is starting with a large one. >> your members that they up to -- is there a particular winery or is there anything specific? >> we put up about $80 million a year, which we invest into 135 winemakers. the numbers are big, like you say, 10 million bottles. the business is only five years old. >> for the independent winemakers, how profitable can this be? >> very profitable, because they get to make some proper money this way. the flipside is that they can spend 52-weeks a year making wine, whereas right now, you spent 17 weeks he or making and 35 weeks selling, which is a bum deal. >> how is this different from a wine club? >> is exact