. >> how about this one, floribbean? is this yours?> no, that's not mine. >> it seems like a bit of a key lime grocery store. >> it is. one thing people come to the florida keys for are key lime products. >> what kind of margin do you make on all this stuff? >> these cost me about--i think they're $2.30 and i sell 'em for $3.25. these are $4.50 and i sell 'em for $5.50. >> the retail margins on these products are not great. they're between 20% and 25%, but they take up the vast majority of the floor space in the store, which is supposed to be a specialty pie shop. can i try the pie? >> sure. >> this is just a--this is the basic deal? >> just basic slice of key lime pie. >> what are the ingredients? >> we have the sweetened condensed milk. second ingredient would be the key lime juice. comes in 1-gallon pails. it's already reconstituted, and we put a wet topping in there, which gives it the creaminess. it's actually the same topping that's on top of the pie. we put that in there and it fluffs-- >> in the actual-- >> in the actual pie it