i did talk with one of the lead investors, jgb capital's hans tung. he said they would be happy if they sold 4-5,000,000 mipads in the first year. loyal customers, emily. they will want to migrate from their home miphone to a mipad as well. it is about half the price of the mini ipad from apple. about 60% cheaper if you go to the 64 gigabyte version. they will have a 128 gigabytes version heritage and give me a price, but it is probably going to be along the same price frame, about half the price of what apple is offering. apple doesn't even offer 128. i don't know how cheap it is going to be. >> that was emily chang speaking with bloomberg china correspondent stephen engle. we spoke with ben cavender. emily started by asking him what he thinks of the mipad. >> i think this is a good evolution for the company. if gotten really well -- to have done really well in rolling out product. i think the tablet is a really good future step. it has great specs, it competes very well on price with apple. consumers are not necessarily married to the idea of buying