larry sabato, your response.guest: both sides spent about equally, both had all the money they could possibly have. in presidential elections, television advertising is lee's leastive because -- is effective because the average voter has so many other sources. and neighbors and family to the news media. they gather information from so many places that no single ad can have the power of the 1964 daisy spot that didn't help lyndon johnson, who was -- that johnson, who was going to win against goldwater anyway. i do not buy the theory that it matters in presidential elections. there is a point of diminishing returns and i think both candidates reached that early october 2012. host: you make a reference to this ad in 1952, before you were born, larry sabadto. [laughter] guest: i was born. host: let's watch. [video clip] america.ower answers >> the democrats have made mistakes, but aren't there intentions good? >> if the driver of your school bus runs into a truck, drives into a ditch, you do not say his intentions ar

larry sabato, your response. guest: both sides spent about equally, both had all the money they could possibly have. in presidential elections television advertising is lee's effective because -- is least effective because the average voter has so many other sources. from friends and neighbors and family to the news media. they gather information from so many places that no single ad can have the power of the 1964 daisy spot that didn't help lyndon johnson, who was -- that did help lyndon johnson, who was going to win against goldwater anyway. i do not buy the theory that it matters in presidential elections. there is a point of diminishing returns and i think both candidates reached that early october 2012. host: you make a reference to this ad in 1952, before you were born, larry sabadtto. [laughter] guest: i was born. host: let's watch. [video clip] >> eisenhower answers america. >> the democrats have made mistakes, but aren't there intentions good? >> if the driver of your school bus runs into a truck, drives

. >> larry sabato -- >> carol, i think democrats will be calling for heads to roll as well. lready speaking out on this. this, as larry said, is not a partisan issue. i think this is something that unites as americans is this knowledge that we have a special covenant with people who have served our country. >> yes, and are willing to give their lives for us. they certainly deserve good health care. it's just -- it's shocking. larry sabato, ana navarro, thank you so much. >>> still to come in the "newsroom," once thought to be impossible to break, hackers may have figured out a way to unlock all those stolen iphones. why this is such a big deal. next. ♪ (train horn) vo: wherever our trains go, the economy comes to life. norfolk southern. one line, infinite possibilities. captain: and here's a tip. bellman: thanks, captain obvious. when you save money on hotel rooms, it's just like saving money on anything else that costs money. like shoes, textiles, foreign investments, spatulas, bounty hunters, javelins... trwith secure wifie for your business. it also comes with public wifi

larry sabato is the director of the center of politics at the university of virginia, joins us with ater barak obama. what do you think? will that hurt hillary? >> here are hillary clinton's real challenges, brian. not benghazi, not monica lewinsky. it's the fact that president obama, at least right now -- has low approval ratings. if those approval ratings continue to be low in 2016, she will be held accountable. people say, well, she ran against barak obama. she has a separate identity. john mccain ran against george w. bush in 2000. didn't help him in 2008. the second factor, brian, is that there is some good research in this field. just a party running for a third consecutive term actually subtracts a point or two from that party's popular vote total. >> why? >> americans are inclined to switch out parties at regular intervals because the truth is, they don't fully trust either one and they want to avoid corruption. >> yeah. bush 41 followed ronald reagan, but did not get a second term. look at this pew poll now. 65% of the country said they would like to see a president who offer

. >> on the next "washington journal," the head of the center the university of virginia, larry sabato talks t ads, he wrote an article about more than the expected to be spent on ads this year. we'll talk about the of sanctions as a and jennifery tool depaoli takes your questions school.s. high graduation rates. "washington journal" is live on c-span every day at 7:00 a.m. eastern. the conversation at facebook and twitter. >> a couple of live events today. hagel is atetary the wilson center to talk about the future of nato, that's on eastern.at 10:00 a.m. here on c-span at 11:45, hosts germanma chancellor merkel for a join conference. and later she speaks at the chamber of hers about u.s.-german relations and the of thecance trans-atlantic trade and investment partnership. at 2:00 p.m. eastern. >> how do you think these women came from such a very low rent part of the world? you know, the victorian era ified.trat there was the very rich, the reale class, and the achievers. the life and times of these women is in the most buccaneer you can think of, it was after the civil war, finances

. >> and, in 45 minutes, the head of the center for politics at the university of virginia, larry sabato. at 8:30 eastern , we will talk about sanctions as a foreign-policy tool. later, we would take your questions about high school graduation rates. "washington journal" is next. you can join the conversation on facebook and twitter. >> mr. president, 19 months ago a terrible thing happened in benghazi. for brave americans were issue hasand the never been resolved. as each of the 19 months has an ensued, the issue of how this heinous crime was committed continues. the center for south carolina and i, a senator from new hampshire, have vowed we will never give up on this issue until the truth is

larry sabato, the respected university of virginia scholar writes about.mocrats. that is obamacare gets enough more popular between now and election day that what we have all expected which is a republican wave doesn't happen and maybe it's just a switch of one or two seats and democrats keep control of the senate chairman. >> so as you say, larry sabado believes that's unlikely. then the gale force when i had cap scenario that you guys are calling it. >> that is like certainly a plausible scenario. it's not one i happen to think is likely, but that is republicans win and win pretty comfortably on the strength of seven states, i believe it is, that romney won and where democrats are in competitive races and effectively they take those all and, therefore, take over the senate chamber or at the minimum come very close. >> what do you think is most likely? >> i think that democrats are -- there's polling that suggests this, that democrats that we've been looking at in a lot of trouble are running more vigorous races than expected. mark pryor is the premiere e