>>> this week the always interesting phil watkins jumps to the defense of clean tech best-selling author jeffrey moore goes across the kachl and eric goldman says you have to fight for your right to yelp. with reporters from "new york times" and from "fortune," this week on "press here." good morning, everyone. i'm not going to hide it from you. my first guest is plugging a book. in fact, he's been plugging the same book for 120 years now. but jeffrey moore has might write big laurels. his book crossing the casm is called the best book on marketing ever written. it sold more than a million copies. if you run into a young entrepreneur who has not read it, it is a book you should invest in the start-up. jeffrey moore is updating "crossing the casm" for the 21st century. joined by consequenton hardy of "the new york times." before we start to talk about the update, briefly explain the casm so that people understand the context. >> yeah, so take us to the innovation. they promise a effect that is fabulous. they require all the other pieces of ecosystem to reconfigure to make them work seamle

." >>> this week the always interesting phil watkins jumps to the defense of clean tech best-selling across the kachl and eric goldman says you have to fight for your right to yelp. with reporters from "new york times" and from "fortune," this week on "press here." good morning, everyone. i'm not going to hide it from you. my first guest is plugging a book. in fact, he's been plugging the same book for 120 years now. but jeffrey moore has might write big laurels. his book crossing the casm is called the best book on marketing ever written. it sold mth