ascendent and zenith before sony ripped them to shreds fell apart. apple, steve jobs, the legacy of apple, is that they ruined sony. i think that's a great pairing between sony and sears. sony destroys zo s zonist and a destroys sony. >> how you transform a business, we had this with ginni rometty than ibm, sony is smaller than ibm, turning it around, figuring out where to go and how to go, the current ceo seems to have his hands full. he promised and did not deliver so far this would be a positive year and now it's going to be a negative one. >> overpromised. underdelivered. >> the multiple warnings. they just did it on the first. that was the third in six months. two weeks later another warning. >> also japan, obviously, they seem to have stopped spending a great deal there. put a tax on retail. the asian spying of sony, sony is a lost brand in this country when you got to costco where a lot of people buy tvs the price is so great, but sony is not the company you buy, you don't buy their brand anymore. you don't. sony is like our parents' brand or