. >> now, it is unequivocal that you do not market to kids, so here's my question -- to mr. healy, you sell your products and cherry crush and vanilla flavors. cherry crush, yet your parent company has a youth smoking prevention website, your parent company that says kids may be vulnerable to try e-cigarettes due to an abundance of fun flavors such as cherry, but ella, piÑa colada, and barry. -- and berry. how can you sit here and say you are not marketing to children? average ager is the of the cherry smokers is in the high 40's, but also we found that flavors decrease the ability or possibility of adult smokers who use e-cigarettes switching back because they do not want to be reminded what -- >> wadded your parent company in your youth smoking permission website say kids maybe vulnerable to try being e-cigarettes due to an abundance of fun flavors, and you sell them in three of the flavors. are you marketing to children? >> no, i am not. >> so who is attracted to cherry, berry, but ella? -- vanilla? >> adult smokers. >> they are. that is interesting. even though your parent com

mr. jason healy. -- >> thank you. themarket leader in e-cigarette industry.e welcome you, sir. >> chairman rockefeller, i am jason healy, founder and president of blue e-cigarette. it is a privilege to come here today to speak about a new product that has tremendous potential to reduce tobacco-related harm and disease and hopefully play a role in eliminating traditional cigarettes. back in 2008 i tried my first electronic cigarette. as a smoker i saw tremendous opportunity for myself and other smokers. i immediately saw the innovative product could provide an alternative to smokers who enjoy smoking or who struggle to quit like myself but do not want the negative effects of traditional cigarettes on their health. convinced e-cigarettes are just as much of directors -- a disruptive force to tobacco as digital cameras were to the film industry. alone in seeing the potential. public health experts have long considered harm reduction and effective approach to reduction of risk caused by various behaviors. great progress because we desperately need an thatnative p