analysts say the company isn't necessarily interested in challenging apple or samsung for device supremecy, but giving a direct link to shop on amazon. >> amazon doesn't want its smart phone in your pact, it wants its hand in your wallet, to reach out and say it is going to be extremely easy for you to buy content from us, to stream movies, music, and this device is one more way for you to do that. >> amazon is expected to host the rollout later this morning. >> getting people to make that cell phone switch could be a pretty tough sell. 168 million people already own smart phones in the u.s. i think they're kind of attached to them. >> we're now getting aerial views of the devastation caused by tornadoes and flooding after storms slammed nebraska and iowa on monday. a pair of tornadoes leveling the village in nebraska, debris littered farm fields for miles and to the north in iowa, five inches of rain causing the rock river to overflow. the town looks like an island with flooded roads blocking access to homes and businesses. >> oh, my god! oh, my god! >> tornadoes ripped through parts of c