david wiggins is a professional cartographer, working at britannica andrand mcnaley and currently working at expedia and partnered with jay, who has been working on transportation for over 1 years -- 12 years and approached david and said these are things that i don't think that the industry is doing. why i am excited about it, it helps visualize the service hierarchy that we have been talking about over the last several years that came out of the tep planning process. and what that means in a nutshell is that at a glance customers can see where there is more service and where there is less service? which is a really important thing to communicate, when we're trying to drive people to our premium routes. some of the design features overall, i think you will notice that the map feels a lot less cluttered. so my staff's first reaction was what is missing? actually this map conveys a lot more information, but just in use something sophisticated design techniques. it uses color for starters. the red is reserved for the premium service. it's our muni red and the best service that we are offeri