andrea fairchild is helping me run kobe inc.hich is cranking away every day building out the internal structure of what the company is to be and how can we buildingte the culture out that model, that plan. >> you need to hire people, all of those things when you're starting out the business. >> andrea is the one who keeps things lined up and dotted. i have this idea, this vision of where i would like for us to go. now it is important for us to go one step at a time and not get too far ahead. would you want to put the marketing skills you learned for others? >> it seems like me doing that, i should do that for free. what i'm going to tell them is be yourself. be you. there is no gimmick. what are you? where are you today? what is your story? where does that come from? all you're doing is commuting stories to the public. >> i'm sure you have learned a lot about that in the context of all the endorsement deals you had through your career. some of them are amazing. some of them maybe less so. >> right. >> what have you learned from

he launches this business in kobe inc. at sparks curiosity and he sportsn investment in a drink maker, body armor. you talked about carmelo anthony making some investments in digital media. clearly kobe has shown interest in apple. i don't know that he is going to be making tech investments. that heaid in the past wants to invest in stuff he understands and he understands the world of sports and sports marketing after all the time he spent with nike. in a realght him friendly mood, too. i've seen him do some bad interviews when he does not want to be talked to. he is thinking very specifically .bout things he has big contracts. i wonder if he knows what he wants to do when he hangs up his sneakers. >> he did hire a former gatorade executive. there are interesting things to watch for. fighting for apple your dashboard. releasing products to bring your favorite smartphone apps to the car. ♪ >> welcome back. apple and google in the car. google aren't happy just living in your phone. if they want to take over your car, too. bot

i don't know that he is fully figured out the one he wants kobe inc. to be but he has made clear as we get to the end of his career that he does not necessarily want to be a coach or a general manager or have a small stake in a team. this of players do that, guy is thinking big about business and that is one of the reasons why he picks up the phone and asks people, how do you run your business? i think he has got a few things figured out. thank you so much. jon erlichman. we approach 26 minutes past the are, it is time for on the markets. today, our focus is on credit millionosting a 700 swiss loss and more portly, exiting some of its businesses. talkingbrady dougan about what credit suisse is doing. >> the regulatory involvement involves. we now some changes in our macro business. and changes to our fx businesses to make us more effective in serving our clients but also to allow us to drive high returns for our shareholders. i think the whole industry has farther to go in terms of adapting to the regulatory and the market environment. here's a change