sins and so if you are to perfect your moral behavior, then the convert to your faith must stop drinkening. now, earlier in the colonial period, churches had tried to reduce drinking a little bit but they hasn't really pushed on it. now you get churches pushing very hard, especially in the period after 1830. so you got republican motherhood is one strand of influence, we've got evangelical churches as another strand and the third is industrial capitalism. and we talked about how employers were in a more competitive marketplace, they wanted more productivity from their workers, they didn't want to be spending their own money buying drimplnks for their work when that is just complicateing and reducing productivity. yes. >> would you say that this heavy alcohol consumption dopene deepened the divide between the public spear? >> well, it's deepened it that women are feeling the public is there, particularly the militia monsters or an elections is causing a problem for them in their households. so they say if we're going to protect our spear, this domestic spear, we need to have a whole lot les