our guest host is wendy liebmann , ceo of wsl strategic retail.ut together a regular surveys and your surveys and reporting shows that shoppers are willing to spend again but they are spending smart. what are companies doing to get ahead of this? to make sure people spend a little bit more than they are willing to? >> they are getting out early, that sounds like old news. they are getting out early in lots of social media and promotions, how do i connect with people and connect with them personally? how do i make sure my product is on their list. social is outpush in strong. deals, new products, reminding people of what they need to buy. things.nds of just getting people go in earlier rather than waiting until the very end. >> going earlier, a lot of people i talk to will say that they head out to staples for school supplies. does brick and mortar hold any advantage for back-to-school shopping? yes.r certain things, sometimes it is easier to walk into staples or walmart and get all those things done under one roof. at the same time, i have two kid