>> well, am pple is late to the party. it will come in late and define it so people have high expectations for apple. this watch, unlike others, does offer an ability to pay for goods with it, a new system that apple has launched. you can send and soreceive messages. you can monitor your health and fitness. that's the part that i find the most interesting. that does exist on other smart watches. but what apple wants to do with that is different. >> this is not just another ped om ter to measure how many steps you take or how much running you do. there seem to be accomplishes that go not to fitness but to your actual medical health. >> it does monitor heart rate and whether you are sitting or standing or exercising. but then it's going to share those -- that information, that data with other health apps that apple was designed, including health kit which was a platform it rolled out a few months ago. that they have partnerships now with several health providers. that's a new thing, because these when you are taking the firs