that went to julia from bethlehem, pennsylvania. congratulations. for everybody else out there, we are giving away another ipad mini in a little bit. >> you need friday's buzz word. be over 18 years old and a legal u.s. resident. >> buzz word in a little while. >>> rescuers rushing and frantically working in this building. you are going to see why in just a second. this little boy playing slipped and fell right between these two buildings, and now is stuck there. >> those walls are so rough. it's not like you are going to be able to reach down with rope and pull him back up. >> they at first try to figure out how are we going to get close to him? he's so far away from the window, they can't reach him. at that point it's hot, it's uncomfortable. he's been there for such a long time. they are trying to give him different ways to support him. it looks like he is grabbing on to something. somebody has a board he can rest on it. see that line here? they are feeding him oxygen because they are worried because of how long it's taking them to rescue him, he

she is from bethlehem, pennsylvania. congratulations, julia. we are giving away another ipad mini in a little bit. >> you need friday's buzz word, over 18 years old and a legal u.s. resident. >> buzz word is coming up in a little while. >>> there is so much to see in new york city and take in that i bet you never noticed. that's why james is going to take us on a type safari through brooklyn and queens. this is like having the entire menu on your window. >> he's very interested in fun and design and words in store windows and store signs. once you start listening to them for a few minutes, you get into it and you think, oh, yeah. >> is this a machine spitting these out? james really knows his stuff. he really makes sense. he hired someone with all this lettering and all these words. the words aren't going to do it. what they are trying to get the words to say, they should have worked harder and had an idea first. >> when you go to new york city, everything is covered with words, letters and advertising. it's so difficult to make sense of it all