keith rabois, you are sticking with us. be back with more on apple and their big event in cupertino, coming up. can apple's new wearable device really go mainstream where others have failed? ♪ >> will come back to "bloomberg west," i'm emily chang. as is our special coverage -- apple's next generation. apple just unveiled two new iphones. they are bigger, they are supposedly better, they can supposedly track health statistics and help you pay for stuff. this is phil shiller on stage. >> 38% more pixels. the six plus -- 100 85% more pixels. huge displays, packed with pixels, but here's the real magic. they are done in phones thinner than anything we have ever made. [applause] >> let's take a look at who will buy these new phones. who will buy in iwatch? google wanted google glass to be mainstream, and it is far from that at this point. joe brown from wired is back with us, as well as keith rabois , formally of the paypal mafia. about this apple pay situation. keith, what is your take? it will work with think of recording tec