hollenbeck. >> thank you for the invitation to testify. u.s.a. football creates and directs program that has important standards for youth and high school football. we stand with expert who believe education changes behavior for the better. this is what we're seeing through heads up football program which is already benefiting more than 25% of youth across the country in its first 14 months. we expect to double that this year. we advance safeties and lead fun and dynamic and instructional football initiatives for young players as well as a national noncontact flag football program. the remainder of my time will be showing a video of how heads up football high school pilot program is improving player safety within the public school system which earns high marks from parents, administrators in its first season. you will hear how this program is making a difference. >> squeeze. deep. there you go. head up. feet, feet, feet. eyes up. head up. >> the coaches have completely bought in and endorsed what we're doing. >> elbows tight and high. >> what we

hollenbeck. >> thank you for the invitation to testify. u.s.a. football creates and directs program that has important standards for youth and high school football. we stand with expert who believe education changes behavior for the better. this is what we're seeing through heads up football program which is already benefiting more than 25% of youth across the country in its first 14 months. we expect to double that this year. we advance safeties and lead fun and dynamic and instructional football initiatives for young players as well as a national noncontact flag football program. the remainder of my time will be showing a video of how heads up football high school pilot program is improving player safety within the public school system which earns high marks from parents, administrators in its first season. you will hear how this program is making a difference. >> squeeze. deep. there you go. head up. feet, feet, feet. eyes up. head up. >> the coaches have completely bought in and endorsed what we're doing. >> elbows tight and high. >> what we

hollenbeck, i believe your testimony indicated that 15 high schools in 10 districts participated and you are anticipating 500 to 1,000 will participate this fall. i would imagine high school football is the football that most of us have experienced either through ourselves or through a child, in my case, a son. what are your plans for getting more programs to participate and what does the outreach entail and how do schools learn about your program? the purpose of this hearing is multifacetted and one i would hope is to inform high schools across the country about your program as the video occurs in northern virginia. >> one of the common themes is inconsistency. football even at the high school level have significant challenges. what we are striving for is consistent teaching of technique and teaching of terminology. does and now getting out to the independent and high school programs, the good news is they are being responsive. if it's the superintendents or athletic directors, they are being asked what are you doing about this? >> you are doing the asking or the parents and ptas? >