kool herc was holding a birthday party for herself. it was in the basement of centric avenue.aying the music on his turn table, he began to slow the music down, slow the record. people stood up and took notice, and they began asking him to do it again. he did it again. they asked him to do it again and again. he did it again. he attracted more and more people to his performance, and people began to imitate him. and that was the beginning of hip-hop music. it started in the bronx. >> moody's records. inside, rummaging for records just like he used to do is the man, the legend, one of the very select few who started it all. who created the sound that hundreds of people now claim it as their own. google who created hip hop. go ahead. you get dj kool herc. >> we're working on it. it's still the birthplace of hip-hop undisputed. because i didn't start it with four guys in a club. i started it in a residential building. at the time it wasn't the building. we had a watchful eye over the recreation room. she was watching for any disturbance, and it never happened. that's how it surviv

you have louis armstrong for jazz, you have elvis pressley for rock and roll and you have kool herc forip hop. >> you're good? >> very good. >> historically from the last 3rd of 19th century into 1920 the second language spoken in the bronx was german. from 1930 to 1960 the second language was yidish. from 1965 onward the second language spoken in the bronx is spanish and that's the way it is today. >> it's got a reputation as a tough place, crime, street gangs, a lot of which goes back to the way it was and some of which -- well i say, it's got a reputation of being tough. the bronx is, let's face it, a big blank space in a lot of people's minds. even people like me that live what? ten minutes away. we don't know anything about the big area between yankee stadium and the bronx zoo. what you should know is that the bronx is big. really big. and that it's a patch worth of ethnic enclaves. a cross section of the whole world. every immigrant group you can think of. ♪ >> barron ambrosia has taken it upon himself to serve as the bronx's culinary ambassador. he has a show on tv and he throws

you get dj kool herc. >> it's a national landmark now, is it? >> no, it's not. we're working on it.cause i didn't start it with four guys in a club. i started it in a residential building. at the time it wasn't the building. we had a watchful eye over the recreation room. she was watching for any disturbance, and it never happened. that's how it survived. good music sells itself. good drugs sell itself. good anything sells itself. and this was something good. >> was there a moment when you realized, whoa, this is big. this is going to spread way beyond my neighborhood? >> never. i saw it spreading, you know, the dmc fellas, when i see that, the commercial, i knew it was going. it was going. it done took a big lift. let's say i don't have money and all that. i'm rich in other ways, but "time" magazine said, you got louie armstrong for jazz, you got elvis presley for rock'n'roll. i could be between him and chuck berry. but for hip-hop, i got that. >> feel good? >> very good. >> historically, from the last third of the 19th century into about 1920, the second language spoken in the bro