reid hoffman is the executive chairman of linkedin and an investor in some of the most successful companies of all time, including facebook. he wasn't always on track to be an entrepreneur. a student of philosophy, hoffman at one point pursued a career in academia. but he took his first job out of school at apple, and then joined the paypal mafia. now a partner at greylock, hoffman sits on seven boards. he is the author a new book, "the alliance." thank you for joining us. >> thank you. >> you have no shortage of jobs. why did you write this book? >> in many circumstances, employers and employees are lying to each other. the notion is the modern career is changing. there are career tracks that are changing. how do you get that investment in the future, between the employer and the employees. the answer is an alliance. that transforms your career, it makes you employable, and transforms the company. >> you say people should be honest from the start, how honest should they be? >> something i learned from one of our executives -- when he's interviewing people, before they joined the company, h