pincus does need one more thing. he needs a doctor and needs to know how to treat women. he's a lap guy so he finds a catholic oncologist one of the most respected fertility experts in the country and agreed to work with him. now you have somebody who brings respectability into this who is also catholic and is willing to challenge the church and say sachs is good for marriage and shouldn't just be for reproduction in these four people on their own with some others involved this core group of four people set out to do something that everybody told him was impossible. >> host: what is so fascinating i looked at that catherine mccormack imported diaphragms from europe by having them sewn into dresses because it was illegal to make them. she was very creative person. she had a very tragic life because her husband was schizophrenic and insane. she spent her life taking care of him in seeing that he was taking care of. it wasn't until he died when she was in her 70's that she was able to embark on this reproductive adventure. one thing that was fascinating was the two women in

pincus. they create these start-up studios and then fund them themselves and create products.ral start-up guys, garrett camp who started -- co-found ore it haco co-founder of uber. and kevin rose who started dig and google ventures and seemed to take off and do this other things called north technologies. this one is called super labs. >> was the end goal being what? >> they will attract funding but to create products they want to do their way. several of these people have been in companies where they went public and got slammed like mark. absolutely. he told me he fired himself from his job after much pressure. i don't know if he had a choice in that regard but he's trying to create ideas he's had and create them. it is an interesting way to do it but they have full control and can bring in vcs or other investors. >> in a way that's how twitter got started. >> absolutely. and tonight i'm interviewing martha stewart and the andy storken. >> kara swisher. here's wapner and the halftime. >>> thanks very much. welcome to the halftime show. meet the starting lineup for today. mike

mark pincus of skingas saying the president's statement one of the reasons he still supports him.doubt a lot of executives will come out with their take on that news. singles day the biggest on-line shopping day of the year is officially under way. our own david faber will speak exclusively to alibaba chairman jack ma tomorrow on "squawk on the street." if you have a question use the #askjackma. in the meantime we're a half hour into the sales. let's bring in gill, managing director at web bush. good to see you. >> thanks for having me. as far as we could tell at the beginning of the hour the momentum was a multiple of what it was last year. what is your expectation and is there any risk this could be a disappointment? >> i would say that's unlikely at this point. less than 20 minutes into singles day exceeded a billion dollars worth of volume. last year they did 5.8 the entire day. i've seen expectations between 8, $8.5 billion for this year. i think they will be able to exceed them. just based on how strongly they came out of the gate, as well as the fact that for this year it's