pandora continues to say they will find some way to lower their cost by getting ascap and lower theirroviding music to pandora. >> what you've got is a very classic standoff between the content creators, the talent, the artists, and the big media companies come in this case the streaming companies. one of the biggest costs in streaming is the royalty payments you pay for the content for the music. we have sting calling for higher rates and yet the streaming services are really pushing to lower the rates or to keep it cap on the rates they are paying. >> paul sweeney, thank you very much. startups may be tempted on not going it alone but a new business model for venture capitalist might offer a longer runway for sustainability for startups. we will talk about that next on "bloomberg west." you can watch a streaming on your tablet, phone, and on amazon fire tv. ♪ >> i am cory johnson and this is "bloomberg west." how can founders to the rent while growing startups? there is a solution to this big problem. there is a firm that is a new model combining pure mentoring with staying afloat.